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Dan Misener: I analyzed 20 million Apple Podcasts star ratings. Here’s what I learned.

by Dan Misener
“Leave us a five-star review!” — the plea of podcasters everywhere. How well does that work? Pacific Content’s head of audience development offers another fascinating research project in which he dives deep into star ratings, breaking out where they are concentrated. You’ll be surprised. Click through. Continue Reading

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Sam Harris: Has the Pandemic Offered a Pathway to Kids’ Podcasts?

RAIN is delighted to introduce the first piece from guest columnist Sam Harris of Hook Research in the UK. In this inaugural column, Harris explores the state of the kids spoken word content market in the UK and contemplates the benefits for brands operating within it. Plenty of research and quotes here, plus an overview of the child-oriented podcast and audiobook markets. Continue Reading

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Bryan Barletta: Programmatic Advertising is the Hero Podcast Publishers Are Looking For

The latest Sounds Profitable column by Bryan Barletta explores, demystifies, and evangelizes programmatic audio advertising. Along the way he offers a much-needed review of the VASt standard, and explains why audio publishers love programmatic. Continue Reading

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Bill Rosenblatt: Amazon Takes On Spotify In Podcasting

by Bill Rosenblatt
Guest columnist Bill Rosenblatt analyzes Amazon’s most significant entry to podcasting — a podcast listening service integrated with Amazon Music. Comparing Amazon to Spotify is instructive, and this piece also takes into account how Amazon’s lead in the smart speaker market plays into strategic decision around podcasting. One question for the near future, according to rosenblatt: How will audiobooks play in these global audio platforms? Continue Reading