Interviews with, and contributions from, the most perceptive voices in the online audio industry.
Steve Pratt of Pacific Content lays out data and charts backing the importance of average consumption for podcasters. This metric may offer a different picture of audiences and engagement than downloads alone. Continue Reading
Most podcasters are used to issuing a call-to-action of “subscribe,” but that language may be sending the wrong impression to the vast audience of non-podcast listeners and keeping them away. Continue Reading
James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: New shifting attitudes at the NAB Show. A few UK radio updates. Continue Reading
James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: Updates and slides from Radiodays Europe. Other updates from around the global audio industry. Continue Reading
In light of the recent IFPI global industry report, MIDiA Research’s Mark Mulligan explores several of the trends that may be adapting and altering the music industry in the future. Continue Reading
James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: More on the split between the BBC and Google. April Fools on the airwaves. Continue Reading
James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: BBC is blocking its podcasts on Google platforms. Much audio news ahead of Radiodays Europe. Continue Reading
James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: A collection of features and data points related to radio listening on smart speakers. More action in the UK with Bauer. Continue Reading
As more creators hop on the podcasting bandwagon and more new shows launch, audiences for the audio format may find themselves facing the same questions as they do for streaming video. Read of for insights on programming and the paradox of choice. Continue Reading
James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: Two complicated stories top the newsletter this week, one about linking to audio Australia and one about big cuts at Global in the UK. Continue Reading
James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: What does it mean when a major radio advertiser starts focusing on podcasts? Several features and stories from behind the scenes in the UK media industry. Continue Reading
Traug Keller of ESPN talks to Steve about the sports specialist’s approach to podcasting. He shares insights on the network’s popular shows and how it developed a strategy. Continue Reading