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Jeff Vidler: Just Because ‘Podcast’ Rhymes with ‘Broadcast’ Doesn’t Mean…

by Jeff Vidler
Signal Hill Insights President Jeff Vidler says podcasting has key differences from broadcasting. “Podcasts and broadcast radio are vastly different. Yes, they’re both based on audio, so certain audio skills are transferable. But that’s about it.” He breaks out three important podcast characteristics that radio professionals could be aware of. Continue Reading

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Jeff Umbro: Staring Down the Barrel of 2020 (Podcast Lists)

by Jeff Umbro

In this week’s column, Podglomerate CEO Jeff Umbro unleashes an epic list of lists — 32 media brands which released end-of-year “best podcasts of 2020” roundups. From Esquire to Vanity Fair. From Town & Country to Teen Vogue. Dive in now; thank Jeff later. (Or blame him; your choice.) Continue Reading

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Jeff Umbro: Courses, Webinars, and Learning Opportunities

by Jeff Umbro

In this week’s column, Podglomerate CEO Jeff Umbro covers key podcast news items from the past week. In this edition, a rundown of four online courses and webinars for getting a better understanding of podcasting issues and skills. Also — Sirius XM and Howard Stern. Continue Reading

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James Cridland’s International Radio Trends: Spotify’s music radio, new stations and lazy Buggles

by James Cridland

The main story in this week’s newsletter from James Cridland is Spotify’s new “Show” product — a couple of new entries are reviewed. Also, new traditional radio station launches in the UK and Australia. Then, more radio news and links to other sources. One of the meatiest columns in this series. Continue Reading

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Bill Rosenblatt: The Axis Collision of Amazon Possibly Acquiring Wondery

by Bill Rosenblatt
Guest columnist Bill Rosenblatt speculates a podcast world in which Amazon has acquired Wondery, fulfilling that rumor. A certain bifurcation would become evident in that scenario, pitching an Amazon/Spotify axis pushing for exclusivity of content, and an iHeartRadio/NPR axis pushing for ad revenue. A must-read column. Continue Reading

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Dan Misener: I analyzed 20 million Apple Podcasts star ratings. Here’s what I learned.

by Dan Misener
“Leave us a five-star review!” — the plea of podcasters everywhere. How well does that work? Pacific Content’s head of audience development offers another fascinating research project in which he dives deep into star ratings, breaking out where they are concentrated. You’ll be surprised. Click through. Continue Reading

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Sam Harris: Has the Pandemic Offered a Pathway to Kids’ Podcasts?

RAIN is delighted to introduce the first piece from guest columnist Sam Harris of Hook Research in the UK. In this inaugural column, Harris explores the state of the kids spoken word content market in the UK and contemplates the benefits for brands operating within it. Plenty of research and quotes here, plus an overview of the child-oriented podcast and audiobook markets. Continue Reading