Mark Mulligan: The music business in 2021 – Joining the dots

by Mark Mulligan

This masterful write-up summarizes several important announcements which were clustered into a single week. There are three connecting threads: 1. The (continued) astronomic rise of the independent artist; 2. The growth of creator tools; 3. Streaming’s growing pains. A must-read from a global leader in digital audio industry analysis.
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Mark Mulligan: The Two Spotify Charts You Need To See

by Mark Mulligan

Spotify’s recently released 2015 financials created an interesting story: strong revenue growth and market domination, along with widening losses at the bottom line. Midia Research founder Mark Mulligan peels back the layers to analyze underlying dynamics. “Rights costs are the Spotify’s Achilles Heel.” Can scaling audience growth give Spotify enough leverage to gain better label rates? If not, the outcome might be unwelcome to those rights-holders. This guest column is a must-read. Continue Reading


After The Download: When Apple Turns Off The iTunes Store

Guest columnist Mark Mulligan projects the pace of disruption as consumers fade back from purchasing music downloads. “When new formats race to the fore it is easy to make the mistake of taking an eye off the legacy formats. This is risky because they usually still account for very large portions of existing revenue.” But a “download collapse” will happen to the iTunes Music Store. Continue Reading