Mark Mulligan: Streaming’s problems will not be fixed by royalties alone
by Mark Mulligan
The royalty agreement crafted by Universal Music Group and the Deezer streaming platform has gotten a lot of attention. In his latest guest column, MiDIA Research chief Mark Mulligan says both parties want that attention, if not necessarily the exact commentary they hoped for. “Streaming royalties are not adding up because streaming is not adding up. Fixing royalties is only part of the solution,” Mark asserts. Part of the solution requires understanding how these services have evolved, and solutions must consider the audience’s needs. A must-read.
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