This guest column from Mark Mulligan poses an intriguing question: Is podcast listening cannibalizing listening to streaming music? After all, there are only a set number of hours in a day. Mark digs into recent Spotify metrics to outline a potential answer.
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This guest column from Mark Mulligan notes that Spotify is raising the price of some Premium subscriptions … and argues it is past time. The basic single-person subscription of $9.99 remains in place, but Mulligan anticipates that level will move upward, and needs to. “The fact that streaming pricing has remained locked at $9.99 since the early 2000s is an open wound for streaming,” Mulligan asserts.
This masterful write-up summarizes several important announcements which were clustered into a single week. There are three connecting threads: 1. The (continued) astronomic rise of the independent artist; 2. The growth of creator tools; 3. Streaming’s growing pains. A must-read from a global leader in digital audio industry analysis.
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Mark Mulligan of MIDiA Research published research showing a long tail of music providers which is gradually taking Spotify listening share from major labels and the mighty Merlin aggregate of indie labels. This cohort of providers, growing over three years, represents a “new independent.” Click through for a revealing graphic.
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Due partly to momentum stretching back years, and partly due to changed listening routines during the 2020 pandedmic, YouTube now serves 2-billion music users. This according to Mark Mulligan, head of MIDiA Research in the UK. Click through for metrics, a graph, and links. Continue Reading
Head of MIDiA Research Mark Mulligan has published an article about maximizing YouTube music chanels. Titled “How YouTube can be a music industry growth driver,” the piece asserts that non-Anglo music channels on YT operate differently from their Anglo counterparts, and are finding success. Click through for an illuminating chart and a link to the analysis. Continue Reading
A fascinating flow chart of music streaming values that could be developed and captured by streaming services, but aren’t. (China is an exception.)
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Formats have shaped and dictated the evolution of recorded music. Here is a vision what innovation should look like in a post-format world. Continue Reading
In light of the recent IFPI global industry report, MIDiA Research’s Mark Mulligan explores several of the trends that may be adapting and altering the music industry in the future. Continue Reading
Drawing on insights from a recent report, Mark Mulligan of MIDiA Research explores the ongoing impact of YouTube on the music industry both financially and artistically. Continue Reading
Mark Mulligan of MIDiA Research shares his insights on Spotify’s direct public offering to join the New York Stock Exchange. The action has been years in the making, but what does it mean for the future of the streaming company? Continue Reading
Brief news items and worthy reads from around the web: Mark Mulligan on Yonder. Mark Ramsey on smart speakers. Radioplayer UK expands Alexa skills. Continue Reading