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Mark Mulligan: The Two Spotify Charts You Need To See

by Mark Mulligan

Spotify’s recently released 2015 financials created an interesting story: strong revenue growth and market domination, along with widening losses at the bottom line. Midia Research founder Mark Mulligan peels back the layers to analyze underlying dynamics. “Rights costs are the Spotify’s Achilles Heel.” Can scaling audience growth give Spotify enough leverage to gain better label rates? If not, the outcome might be unwelcome to those rights-holders. This guest column is a must-read. Continue Reading