Mark Mulligan: Can Spotify break out of its lane?
by Mark Mulligan
This guest column from Mark Mulligan identifies a crucial trend: After years of relative stability, music consumption is shifting, with the streaming model exemplified by Spotify is beginning to lose some ground — as evidenced by financial reports and the growth of “social music.” Mark asks whether Spotify and the other Western DSPs are going to find themselves left behind by a fast-changing market, or will innovate to keep up the pace.
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