Paul Riismandel: What Is Brand Lift in Digital Audio and Podcasting?

In his first guest column at RAIN News, Paul Riismandel (Chief Insights Officer & Partner, Signal Hill Insights) offers a deep and detailed dig into the meaning and functions of “brand lift” — that oft-mentioned and much valued attribute of successful audio ad campaigns. “Brand lift lets performance marketers put a microscope on their ad copy and messaging,” Paul says — and he also itemizes important questions which get answered using brand lift studies. Much more — click to read.
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James Cridland’s International Radio Trends: India tells mobile phone manufacturers to put FM tuners in; and the ‘live item tag’

by James Cridland

In his latest piece, guest columnist James Cridland starts in India, where the government has decreed that mobile phones must be equipped with FM reception. Then it’s onto BBC Local Radio, where station cuts are being called “scandalous.” An unusually long and deep column this week; click through to read the whole thing. Continue Reading

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Russ Crupnick: Does SirisuXM Deserve More Respect?

Russ Crupnick of MusicWatch returns to RAIN News with a bold and well researched assessment of SiriusXM, reaching a broad conclusion that the satellite/streaming service is underestimated after a challenging Q1 earnings call. Original research from MusicWatch bolsters the argument, in addition to several keen business-side observations from Russ. A thorough assessment and a good read. Continue Reading

James Cridland’s International Radio Trends: AI starts making radio ads

by James Cridland

“Good job I don’t write radio commercials any more,” observes guest columnist James Cridland, who has explored AI in that regard. The result? Synthetic commercial copy, read by a synthetic voice. Click through to hear it. Also: The world’s biggest broadcaster, statistics about Canadian radio, and more. Continue Reading

Mark Mulligan: Music fandom’s problem is TV’s opportunity

by Mark Mulligan

This guest column from Mark Mulligan examines the evolution of music fans in what he calls the “endless hustle of the song economy” as streaming listeners rely on algorithms to furnish an endless succession of songs. TikTok is a better venue for developing a personal relationship between musician and listener. But TV is also a surprising source of music discovery for many people. Click for Mark’s analysis and an illustrative data chart.

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James Cridland’s International Radio Trends: Ken Bruce hits the air and Bauer hits its stride

by James Cridland

In today’s guest column, James Cridland fixes 4ZZZ in Brisbane. An odd choice on BBC Breakfast. A note from Radiodays Europe. An FM in New Zealand is pulled off the air, bafflingly. ABC Australia starts dealing with its ratings slump. Bauer Media announces Rayo. And much more. Continue Reading

James Cridland’s International Radio Trends: Can your presenters publish to your website?

by James Cridland

In today’s guest column, James Cridland discusses difficulties with the BBC, and a strike among BBC Local Radio journalists. Then, coverage of the imminent disappearance of AM radio reception in U.S. cars — “Broadcasters relying on AM for their flagship services need to have an urgent plan to fix it.” Finally, James’s list of links. Continue Reading

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James Cridland’s International Radio Trends: Robot radio comes closer, with RadioGPT – but is it any good?

by James Cridland

“Live, local, and powered by AI.” Here, guest columnist James Cridland broaches the tricky subject of artificial intelligence applied to radio — RadioGPT from Futuri Media. James expected to hate it, and surprisingly liked it. There are caveats, though; “smoke and mirrors.” Click through to read. Continue Reading

James Cridland’s International Radio Trends: CBC to turn off transmitters (but not yet)

by James Cridland

A packed column this week from James. The CBC will stop broadcasting, in a projected move to all-digital. But the move doesn’t appear to be imminent, and James notes that in Britain the BBC laid out the same intent — they are planting flags in the future. Beyond that coverage, James gives us notes about Australia’s ABC network falling off the internet, interesting facts about the U.S. radio industry, and links to his personal blog.
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Mark Mulligan: Everyone hurts – the problem with ‘fixing’ streaming

by Mark Mulligan

This guest column from Mark Mulligan breaks down what mid-level success looks like from a musician’s viewpoint. “Streaming was built for yesterday’s music business,” Mark Mulligan asserts in this guest column. He breaks down what success looks like to midlevel artists, then doubles it … and it’s still not enough. Mulligan suggests two possible innovations in the existing royalty system.
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Steve Pratt — Awesome Over Time: Would Your Content Strategy Pass the Marshmallow Test?

In this guest column, Steve Pratt of The Creativity Business discusses the power of patience. “If your goal is to earn attention, build trust, and develop relationships, the strategy is obvious. You must pass the Content Marshmallow Test and delay gratification.” Click for this illustrated column. Continue Reading