Thought Leaders

Interviews with, and contributions from, the most perceptive voices in the online audio industry.

Mark Mulligan: Everyone hurts – the problem with ‘fixing’ streaming

Posted on by Mark Mulligan

by Mark Mulligan

This guest column from Mark Mulligan breaks down what mid-level success looks like from a musician’s viewpoint. “Streaming was built for yesterday’s music business,” Mark Mulligan asserts in this guest column. He breaks down what success looks like to midlevel artists, then doubles it … and it’s still not enough. Mulligan suggests two possible innovations in the existing royalty system.
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Steve Pratt — Awesome Over Time: Would Your Content Strategy Pass the Marshmallow Test?

Posted on by Steve Pratt

In this guest column, Steve Pratt of The Creativity Business discusses the power of patience. “If your goal is to earn attention, build trust, and develop relationships, the strategy is obvious. You must pass the Content Marshmallow Test and delay gratification.” Click for this illustrated column. Continue Reading →

James Cridland’s International Radio Trends: Radio on the Telly

Posted on by James Cridland

by James Cridland

In this week’s guest column, James reviews the newly launched TalkTV to start. It went well until technical problems interrupted a call-in critical of the show. “As a way to run TV and radio output as one service, it works very well,” James says. Then, the BBC fixes technical problems with its Radio 4 interviews. And more.
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James Cridland’s International Radio Trends: A radio receiver for people with dementia

Posted on by James Cridland

by James Cridland

In this week’s guest column, James reports that he has The Thing, after returning from Podcast Movement Evolutions — he speculates it was the trip, not the event, which gave it to him. Anyway, the temporary illness didn’t stop him from reporting a week of interesting news bits from around the world including Ukraine, A clever TalkTV-and-radio programming gambit, a BBC Radio show on Patreon, and (as the title promises) a radio set for people who have dementia.
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“Indies should not be discouraged” — Wondery CEO Jen Sargent

Posted on by Brad Hill

“Indies should not be discouraged” was the encouragement offered by Wondery CEO Jen Sargent to a hall full of podcasters at Podcast Movement Evolutions 2022 in Los Angeles Wednesday morning. Brought onstage by The Infinite Dial presenter Tom Webster, Sargent talked about podcasting’s growth, and how podcaster’s could view the future. Click for a bunch of quotes. Continue Reading →

Transcript: Heather Osgood at Podcast Business Lunch: “We have to go to programmatic”

Posted on by Brad Hill

Heather Osgood, Founder and CEO of podcast ad-rep company True Native Media, joins Brad Hill for the RAIN Podcast Business Lunch. The conversation roams across the needs and expectations of podcast advertisers, both new and experienced, and how podcasters deliver to those needs. Continue Reading →