0

By one reckoning, podcasting gives $400M “intrinsic added value” to advertisers

Podcast advertising is famously looser than radio and TV advertising. When delivered via a host riff, it is more informal and improvisatory … and longer, giving added value to advertisers. Audioboom’s EVP Thomas Mancusi worked with Magellan AI to calculate a dollar value of podcasting’s generosity to advertisers. Continue Reading

0

Audioboom Q1: “A breakthrough” with double-digit revenue gains, quarterly profit, $41 CPMs, more

Publicly traded Audioboom (London Stock Exchange) released its Q1 results. CEO Stuart Last called it “a breakthrough period for Audioboom.” The company’s quarterly releases are especially notable as Audioboom is the only publicly traded major pure podcast publisher; the results offer a glimpse into podcasting economics. Continue Reading

0

Audioboom sees 20% revenue growth in H1; earnings release

Audioboom released information about its finances for the first half of 2020 in a blog post. The document, signed by CEO Stuart Last, contains the main bullet points at the top, followed by interesting discussions of various aspects of the podcast industry, COVID-19, Audioboom’s partnerships, and more finances at the bottom. Revenue increased 20% year-over-year. EBIDTA loss was trimmed. Continue Reading

0

iHeartPodcast Network Australia’s new partnerships: Audioboom & Kast Media

iHeartPodcast Netweork’s Australian subsidiary, which is managed by media group ARN, is starting the week with an announcement of two network partnerships: Audioboom and Kast Media. ARN is also releasing listenership numbers showing May as a strong month (+6%), along with a 22% rise during the pandemic period of mid-March through june. Continue Reading