By one reckoning, podcasting gives $400M “intrinsic added value” to advertisers

Podcast advertising is famously looser than radio and TV advertising. When delivered via a host riff, it is more informal and improvisatory … and longer, giving added value to advertisers. Audioboom’s EVP Thomas Mancusi worked with Magellan AI to calculate a dollar value of podcasting’s generosity to advertisers. Continue Reading

Audioboom Q1: “A breakthrough” with double-digit revenue gains, quarterly profit, $41 CPMs, more

Publicly traded Audioboom (London Stock Exchange) released its Q1 results. CEO Stuart Last called it “a breakthrough period for Audioboom.” The company’s quarterly releases are especially notable as Audioboom is the only publicly traded major pure podcast publisher; the results offer a glimpse into podcasting economics. Continue Reading