RAIN Notes: June 23
Spotify’s Hint – Alan Cross
Local Media’s Next Move Steve Goldstein
Another Notch Jen Poyant
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Steve Goldstein
Steve Goldstein:Office Hours with Gen Z: The Best Part of My Week
by Steve Goldstein
The latest guest column from Amplifi Media CEO Steve Goldstein shares lessons he receives from an NYU class in podcasting … where he is the professor. In this column, the students are the teacher. Key principles of podcast success in the age of choice. Continue Reading
Steve Goldstein: The Blurring Lines of Podcasting – 5 Notes from London
by Steve Goldstein
The latest guest column from Amplifi Media CEO Steve Goldstein reviews the recently concluded Podcast Show London. “An energized, impressively staged event,” Seve says. Five key takeaways are described here. “We’ve moved well past podcasting’s quaint beginnings.” Continue Reading
Steve Goldstein: Podcasts: The Power Behind The Word “Podcast”
The definition of “podcast” is changing, but the opportunity may be bigger than ever. In this edition of Steve Goldstein’s guest column, The Amplifi Media Founder/CEO weighs whether podcasting is more of an experience than a platform. At the same time, the term podcasting still matters, though it might need a redefinition. Continue Reading
Steve Goldstein: Podcasts: It’s Not One Thing Or The Other
A key metric: 85% of podcast consumers say a podcast can be audio or video. That number has been growing for years. In this edition of Steve Goldstein’s guest column, we learn that 77% of podcast listeners alternate between video and audio. “Video is a significant and growing force, especially with younger audiences.” And YouTube dominates podcast discovery. But there is a head-snapping surprise in this piece, and it’s about smart TV consumption. Continue Reading
Steve Goldstein: Gen Z and Video Podcasts: The Numbers Speak Loudly
In his latest guest column, Steve Goldstein shares findings from The State of Video Podcasting 2025, a landmark study by Coleman Insights and Amplifi Media. Continue Reading
Steve Goldstein: How Podcasting Reaches $5 Billion
In his latest guest column, Steve Goldstein interviews Pierre Bouvard, Chief Insights Officer of Cumulus Media. It is a deeply detailed conversation, the thrust of which is how to grow the podcast category to its next major revenue level, 2.5 times more lucrative than its current position in the online audio advertising realm. The questions ask for details, and Bouvard is a fount of expertise. Continue Reading
Steve Goldstein: The Ups and Downs of Audio in 2024
In his latest guest column, Amplifi Media chief Steve Goldstein dishes a year-end review of podcasting in 2024. From the election to YouTube’s ravenous appetite. From Spotify’s envy to radio companies on edge. From public radio’s erosion to Sirius XM’s pivot. From subscriptions to audiobooks. This is a year-end must-read. Settle in. Continue Reading
Steve Goldstein: Should Podcasters Worry About Google’s AI NotebookLM?
In his latest guest column, Amplifi Media chief Steve Goldstein tries out Google’s new NotebookLM AI tool, and shares the AI-generated audio. He calls it impressive, jaw-dropping, exciting, weird, and unsettling. We agree. Steve also pulls back from the amazement of it, reassuringly to human podcasters. In the past, we have called out some of Steve’s columns as “must read.” This one is on a higher level of must read … and listen. Continue Reading
Steve Goldstein: Steve Pratt — How to Earn & Keep Attention
Recently we covered the release of Steve Pratt’s newly published book, Earn it: Unconventional Strategies for Brave Marketers. Here, guest columnist Steve Goldstein interviews Pratt about verified listening as a key statistic, “Tik Tok brain,” surpassing mediocrity, the difference between attention and retention, the multi-platform challenge, the pressure to create at volume, and focusing on underserved audiences.Lots of gems in this one. Continue Reading
Steve Goldstein: Key Takeaways from ‘A View from the Top’
In his latest column, guest contributor and Amplifi Media CEO Steve Goldstein transcribes an industry discussion he moderated at the recently concluded POdcast Movement conference. The high-IQ panel comprised Ross Adams (CEO, Acast), Dan Misener (Co-founder, Bumper Media,) Andrew Mason (Founder/CEO, Descript) Elsie Escobar (Director of Community and Content, Libsyn), and Farid Haji (Senior Director – Partnership, The Roost Podcast Network). Key takeaways here include video importance, multi-platform strategies, engagement vs. reach, the evolution of monetization, AI, changing audience dynamics, and future opportunities. Without question a must-read, even for those who attended the session. Continue Reading
Steve Goldstein: Unleashing The Power Of Effective Audio Promos
Fresh from Podcast Movement, RAIN guest columnist Steve Goldstein contributes this detailed tutorial in creating an audio promo, distilled from his PM keynote. The focus is squarely on podcasting, but the principles apply to any audio promotion. Creating podcast promos is low priority for many, Steve notes, making the seven takeaways he describes here essential learning. Beware dullnes — the cost is tune-out and dismissal. That is bedrock — and then he gets into left-brain and right-brain theory. An essential seminar. Continue Reading