Host-read sponsor endorsements are common in podcasting, which owes its success in large part to leveraging the relationship between hosts and listeners. In this guest column, Steve Goldstein takes a fascinating trip through the history of live reads, including pioneer Paul Harvey who created the original playbook. Continue Reading
Most podcasters are used to issuing a call-to-action of “subscribe,” but that language may be sending the wrong impression to the vast audience of non-podcast listeners and keeping them away. Continue Reading
As more creators hop on the podcasting bandwagon and more new shows launch, audiences for the audio format may find themselves facing the same questions as they do for streaming video. Read of for insights on programming and the paradox of choice. Continue Reading
Traug Keller of ESPN talks to Steve about the sports specialist’s approach to podcasting. He shares insights on the network’s popular shows and how it developed a strategy. Continue Reading
One week after CES, Steve attended a conference in Chattanooga, Tennessee. The subject? Amazon Echo and how people will respond to and use the technology. Continue Reading
Audio was the big deal at this year’s CES. Google dominated. Autonomous cars hitting a speed bump? The founder of Amplifi Media shares CES impressions. Continue Reading
Amplifi Media CEO Steve Goldstein comes back from CES with a review. of podcasting and smart speakers. More about smart speakers tomorrow from the Amplifi Media founder, plus connected cars. Continue Reading
Amplifi Media CEO Steve Goldstein gives some attention and respect to time-shifted audio. He argues that the broader industry should do the same; here’s why. Continue Reading
The Google Podcasts app seemed like a big move when it was first announced. Amplifi Media CEO Steve Goldstein reached out to several leaders in audio and podcasting to get a better understanding of why the app hasn’t been a smashing success yet. Continue Reading
The Amplifi Media CEO aggregates several noteworthy statistics that help outline the latest trends in audio and media. This batch has some especially interesting numbers for smart speakers and traditional television. Continue Reading
Podcasting received the Saturday Night Live treatment with a send-up of some tropes that will likely be familiar to any regular listeners. Is it a good or a bad thing when late night comedy leans into the audio format’s stereotypes? Continue Reading
With each new entry of a podcast app (and there are a bunch), the forecast of a “Netflix of podcasts” is written about. It is hard to see the pathway for this to happen anytime soon. Continue Reading