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Steve Goldstein: If People Can’t Find Your Podcast, They Can’t Listen to It

by Steve Goldstein
If “findability” isn’t in every podcast creator’s lexicon, this guest column by Steve Goldstein will put it there. Steve details the search agony an enthusiastic and motivated user might have (and he did have) finding a podcast after hearing it advertised. An eye-opening read. Continue Reading

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Steve Goldstein: What every podcaster can learn from Wheel of Fortune and Jeopardy

by Steve Goldstein
Podcast intros are way too long, and audiences are increasingly frustrated — we agree with guest columnist Steve Goldstein. Top-of-show chatting and rambling is a holdover from podcasting’s youth, and feels increasingly out of touch with the medium’s professionalization. Steve makes an interesting comparison with long-running TV shows. Continue Reading

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Steve Goldstein: Podcast Subscriptions Insights with NPR’s Joel Sucherman

by Steve Goldstein
In this guest column, Steve Goldstein reproduces a conversation with Joel Sucherman, NPR’s Vice President for New Platform Partnerships, about podcast subscriptions. Sucherman illuminates NPR’s basic strategy points, and reveals how local NPR radio stations are involved in that strategy. Continue Reading

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Steve Goldstein: Zooming in on 8% of podcasts

by Steve Goldstein
In a follow up to last week’s column, Steve Goldstein collaborates with Podnews, and continues to bring an intelligent and realistic view of the global podcast catalog. Two-million podcasts, per recent headlines? A more sensible number is much lower. This Amplifi/Podnews research is a must read for potential creators, and for advertisers.
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Steve Goldstein: Finding “Shelf Space” for your Podcast is Hard

by Steve Goldstein
In this guest column, Steve Goldstein gets real about podcast creators getting their shows into the mobile devices of prospective listeners, and then actually getting played as a separate challenge. “Our smartphones are loaded with the great intentions of downloaded podcasts that are never listened to.” Brace for numbers-based reality.
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