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Steve Goldstein: Consumers Are Drowning in Content

There has never been a better time for content creators. There are a bunch of new streaming TV services rolling out including HBO Max, Apple TV, and Disney +. Each service has enticing new shows popping up on what seems like a daily basis. While it may be the best time for content creators, counterintuitively, it may be the worst time for overwhelmed consumers. So much of the content looks fantastic. And that, it turns out, is a major problem. Continue Reading

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Steve Goldstein: New Medium, Old Strategy – The Popularity of “Host-Read” Ads Explained

by Steve Goldstein

Host-read sponsor endorsements are common in podcasting, which owes its success in large part to leveraging the relationship between hosts and listeners. In this guest column, Steve Goldstein takes a fascinating trip through the history of live reads, including pioneer Paul Harvey who created the original playbook. Continue Reading