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Apple and Spotify dominate podcast distro — new numbers from Chartable

James Cridland’s Podnews apparently inspired podcast analytics and attribution company Chartable to crunch some numbers defining the share of podcasting distribution among leaders in that space. The question derives from Spotify’s rapid growth in this field. Apple is still #1, but Spotify’s influence in this field is growing impressively. Continue Reading

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Perplexed by the Apple vs Spotify podcast race? They can both be winners.

With podcasts on track to be commanding a cool billion dollars in ad revenue, the fight to be the leading listening platform will only be getting more intense. This year kicked off with multiple reports from difference sources with their own datasets about which service is the biggest. James Cridland of Podnews gave his take on how to reconcile the different assessments Continue Reading

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MIDiA: Spotify and Apple can each lay claim to leads in podcast platform war

MIDiA Research posted a graphic from its fourth-quarter podcast tracker survey ahead of the launch of its Podcast Platforms report. The data, from a consumer survey of 576 podcast users, show Spotify with a lead in the overall weighted average of four national cohorts. Spotify is also the leading podcast app for Canada, Australia, and the UK, according to MIDiA’s research — but Google leads in the U.S. Continue Reading

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Spotify now lets people design playlists for their pets

Spotify is letting the fur fly. The company has launched a fun new tool that will let pet owners create playlists dedicated to their pets. It will combine those traits with the owner’s listening habits to create a collection that both can equally enjoy. The company also compiled an infographic with the results from surveying 5,000 pet owners in the U.S., UK, Australia, Spain, and Italy. Continue Reading

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Spotify launches proprietary podcast ad-insertion technology

Using CES as a soapbox, Spotify has announced new ad-insertion technology for its podcasts. By most accounting, Spotify is the second-largest podcast distributor in the English-speaking world. Creating its own digital ad-tech unleashes a tectonic shiver in the podcast ecosystem of creators, publishers, technology companies, and advertisers. Continue Reading

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October streaming level; Pandora & YoY dip (Triton Digital Webcast Metrics)

Stream listening was level in October compared to September, according to the Triton Digital Webcast Metrics Top 20 Ranker. The year-over-year view showed a 4% drop, largely due to Pandora’s six-month gradual slide. Six leading radio streamers and pureplay AccuRadio all notched gains in October. Continue Reading