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Spotify

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In wake of Spotify “Verified,” artist stream counts plummet … sometimes

Posted on May 11, 2026 by Brad Hill

Spotify launched Verified, an authenticity badge which identifies human-created music and distinguishes it from AI generated (and AI influenced) music. Started this month, the intelligence feature works by evaluating different characteristics. Click for details. Continue Reading →

News AI, Spotify

Spotify’s “Wrapped” Branding Influence … Wrapped

Posted on April 15, 2026 by Brad Hill

Spotify Wrapped — the annual personalized deep dive into Spotify use — has become a branding meme. We asked AI to comment, and learned that annual Wrapped-like campaigns have increased since Spotify first launched Wrapped, and gave us a three-part answer detailing direct adaptations. Continue Reading →

News, Podcasting chatGPT, Spotify, Spotify Wrapped

Spotify enables a pure audio experience with new video-off setting

Posted on April 10, 2026 by Brad Hill

Spotify has launched a feature which harks back to its founding purpose as an audio app — a set of toggles which turn off three experiences. Continue Reading →

News Spotify

Spotify reach attains a quarter of Americans (Edison Research)

Posted on February 4, 2026 by Brad Hill

In its latest Weekly Insight (HERE) Edison Research reports that Spotify’ U.S. reach encompasses 25% of Americans. That attainment is a 317% rise over 10 years, as illustrated below. The metrics represent 13+ Americans, reporting that they listen to Spotify… Continue Reading →

News Edison Research, Spotify

Spotify hikes price of Premium; provides broken info link

Posted on January 16, 2026 by Brad Hill

Some users call it “streamflation.” Some content owners feel they don’t benefit from it. The swirl is about a Spotify subscription price hike charged to the top tier of Premium subscribers, who will begin to pay a dollar more per month starting soon. Continue Reading →

News Spotify

Spotify broadens its partner program, widening requirements

Posted on January 7, 2026 by Brad Hill

Spotify Partner Program, launched a year ago is widening its participation requirements, intending to bring in more podcasters. Three new criteria now define who can get in. Continue Reading →

News Spotify

Spotify courts creators with expanded song info

Posted on November 19, 2025 by Brad Hill

Here’s the pitch: “Spotlighting the people, connections, and stories behind your music.” Spotify is enhancing one of its artist features, and introducing a new one. Continue Reading →

News Spotify

From lite to platinum: Spotify’s new subscription offers

Posted on November 14, 2025 by Brad Hill

Spotify has developed a new array of subscription offers. Rather than the traditional in-or-out model, Spotify is testing a system of three Premium offerings: Light, Standard, and Platinum. Each one provides ad-free listening, with different limitations and benefits. Click for details. Continue Reading →

News Spotify, subscriptions

RAIN Notes: October 6, 2025

Posted on October 6, 2025 by Brad Hill

— A most ambitious ranker / University of St. Andrews

— Core strength / MIDiA Research

— Taylor Swift fails miserably to beat first-day streaming record / Spotify
Continue Reading →

News Laura Fisher, MIDiA Research, Spotify, Taylor Swift

RAIN Notes: October 2, 2025

Posted on October 2, 2025 by Brad Hill

TDirect Injection Podroll

Tops CoHost
Continue Reading →

News iHeartMedia, Spotify

Daniel Ek plans transition from Spotify CEO; replacement(s) will still report to him

Posted on September 30, 2025 by Brad Hill

Whether intentionally timed to coincide with International Podcast Day or not, today’s news from Spotify is that CEO Daniel Ek will step aside. He will be replaced by two urrent execs,  in a dual leadership arrangement — they also get loaded into the Board of Directors. Click for the details. Continue Reading →

News Spotify

RAIN Notes: September 26, 2025

Posted on September 26, 2025 by Brad Hill

Three-way partnership Twit TV

Surreality Joe Copeman

Getting out of the way 25th Hour Group (Neil Schore)
Continue Reading →

News iHeartMedia, Spotify

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