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Spotify Ad Studio adds streaming conversion metrics for ad campaign analysis

The Spotify Ad Studio is getting more analytics. The latest feature for this dashboard is a set of streaming conversion metrics designed to show how listeners responded to advertising campaigns. It can track how listeners reacted to hearing an ad, allowing labels and managers to see how many people investigated an artist’s catalog after hearing a promotion. Continue Reading

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WSJ says Apple Music has more U.S. subscribers than Spotify

Apple Music may have outpaced Spotify in paid subscription listeners in the United States. That’s the latest report from the Wall Street Journal, citing unnamed sources familiar with the figures. Even if the numbers cited by WSJ are accurate, Spotify’s total footprint is still larger than Apple’s in the United States and on a global scale. Continue Reading