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Spotify launches Car Thing: voice controlled, knob-assisted, dashboard-placed, outright challenge to radio and the commute

The rumored in-car listening device from Spotify, playfully called Car Thing, has arrived. The voice-controlled, knob-adjusting device is flagrantly designed to push aside both the car radio, the in-car smartphone, and in-dash systems … for Premium subscribers, at least, who get the device free during an introductory period. Click for pics and more.
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Spotify acquires Betty Labs, creator of live social audio, elbowing into Clubhouse’s space

Spotify has announced its acquisition of Betty Labs, a tech startup which build Locker Room, a live audio conversation space for sports fans. The company says the grab will “accelerate Spotify’s entry into the live audio space.” Other remarks from Spotify sound like a plan to eat Clubhouse’s lunch. Continue Reading

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Obama/Springsteen podcast, and other new Spotify exclusives

Many of the announcements in Spotify’s flood of news in yesterday’s “Stream On” presentation were about platform features for creators and advertisers. But new and exclusive podcast content was also featured. The biggest headline is certainly the launch of a Barack Obama / Bruce Springsteen conversational show called “Renegades: Born in the USA.” Also, DC Comics and Ava DuVernay. Click through for info, audio, and video Continue Reading

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Spotify links podcasting to blogging with text-to-speech WordPress/Anchor hook-up

In the slew of announcements during Spotify’s “Stream On” presentation Monday, the company seemed to recognize an affinity between podcasting and blogging. Spotify’s new agreement with WordPress.com, which leverages Spotify’s Anchor podcasting platform, bridges the two realms. The result is near-instant podcasts. We now await the reverse.

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Spotify’s new ad network promising “a new era for podcast advertising.”

Marketing it as a “first-of-its-kind audio advertising marketplace,” Spotify announced the Spotify Audience Network as part of its wide-ranging “Stream On” presentation. The promotional emphasis is on podcast advertising, but the marketplace itself includes music streamed to an audience of about 155-million listeners in Spotify Free. At the foundation of this initiative is the company’s Streaming Ad Insertion (SAI) tech. Continue Reading