Podcast analytics and attribution company Chartable will be closed by Spotify, of which Chartable is a subsidiary.
“After careful consideration, we’ve made the decision to sunset Chartable. This decision is part of our larger efforts to prioritize the products we believe are most impactful to creators, and ensure that those products are scalable and sustainable for everyone” –Spotify announcement, now showing on the Chartable homepage.
See the announcement HERE.
The streaming giant acquired Chartable in February, 2022 (RAIN coverage HERE.)
At the time, Chartable and the likewise acquired Podsights gave Spotify a formidable podcast tech stack. At the center of that technical behemoth is Megaphone, the podcast hosting and ad-tech giant which was subsumed into Spotify in November, 2020 (RAIN).
The sunsetting appears to be a simplification of internal brands and functions. Spotify says it is “investing in giving you measurement tools and valuable first-party insights all in one place.” To us that sounds like the Chartable brand disappears as an internal destination, but its technology is integrated into Spotify’s total solution platform for podcast publishers.
Chartable will not accommodate new users, as of today. But current customers may continue accessing the platform (free of charge, which is a considerate touch) until the boom is really lowered on December 12.
Where Spotify takes away, it also gives anew … in this case: “Spotify now offers enhanced sharing links in Spotify for Podcasters that give you powerful options to track Spotify listener conversion.” The full rollout here is not complete, but when it is, everyone in the Spotify for Podcasters program gets it for free, even if shows are hosted elsewhere.
