TuneIn adds MLB to its Premium sports programming

TuneIn is notifying us that the Premium subscription level of the streaming audio app has struck a distribution deal with Major League Baseball (MLB) to carry radio broadcasts of all 2022 games. TuneIn serves 75-million active monthly users. The Premium subscription is offered at $9.99/month, and includes major sports, music, news, and 100,000 global stations with reduced ads.
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iHeartMedia and TuneIn enter wide-ranging partnership: iHM stations added, iHeart to rep, Triton to monetize

In a hefty, wide-ranging partnership, iHeartMedia and its Triton Digital subsidiary are going into business with TuneIn. In the agreement iHM’s 850 radio stations will be piled into TuneIn. iHeart will also become TuneIn’s premier local ad sales representation partner. Further, Triton will monetize TuneIn’s local inventory, which promises to help advertisers reach new audiences at scale, according to the press notice.
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Tom Hanks vaults TuneIn app to top10, with 28% increase in U.S. downloads

Has A-list actor Tom Hanks joined TuneIn’s corporate communications team? No, but he did shine love on the TuneIn app when Stephen Colbert asked Hanks to name his favorite app. “Camera,” Hanks said. Answer disqualified by Colbert because the camera is built in. It took Hanks one second to assert: “I’ll go to TuneIn Radio because I can listen to any radio station in the world.” TuneIn’s Apple app shot up instantly. Click through for the clip, and for TuneIn’s audience metrics. Continue Reading