Big 12 Conference chooses TuneIn for athletic audio coverage

TuneIn has landed a comprehensive coverage agreement with the Big 12 Conference, a premier college athletics organization. The arrangement includes launch of 24/7 Conference-branded audio station sometime before the August 29 start of the college football season.

The deal represents another notch in TuneIn’s concentration of audio sports coverage that includes relationships with the NFL and NHL.

The Big 12 comprises Arizona, Arizona State, Baylor, BYU, UCF, Cincinnati, Colorado, Houston, Iowa State, Kansas, Kansas State, Oklahoma State, TCU, Texas Tech, Utah and West Virginia.

“The Big 12 is a dominant force in college sports, drawing loyal fans and alumni to each event from around the world,” said Rich Stern, CEO of TuneIn. “We’re glad to make TuneIn the home for Big 12 sports coverage, underscoring our dedication to being the premier destination for sports audio coverage of the largest leagues and events. This commitment ensures that fans stay deeply connected to the teams and games they are passionate about, no matter where they are.”

“I’m thrilled to partner with the entire TuneIn team,” said Big 12 Commissioner Brett Yormark. “TuneIn will be an incredible resource and platform for the Big 12 as we continue to advance our narrative and extend our reach.”

“TuneIn allows us to connect across a variety of platforms, delivering around-the-clock commentary and coverage of Big 12 sporting events,” said Tyrel Kirkham, Chief Marketing Officer of the Big 12 Conference. “TuneIn is a leader in sports audio coverage, making them an ideal partner to expand our content offerings and reach to sports fans whether they’re at home, at a tailgate or on the road.”

Brad Hill

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