iHeartMedia selects Sarah van Mosel to lead the iHeart Audience Network

iHeartMedia today announces that Sarah van Mosel, formerly CRO of Stitcher, will lead the company’s new iHeart Audience Network (“iAN”), an highly scaled audio inventory and audience targeting environment that spans podcasting (iHeartPodcast Network), streaming audio (iHeartRadio), and the vast reach of the largest commercial radio group in the U.S. Continue Reading

iHeartMedia partners with Veritone’s synthetic voice/translation tech to broaden global podcast reach

In a signal of how well resourced networks can use technology to enlarge their footprints, iHeartMedia is pairing with audio-AI company Veritone to translate and synthetically voice iHeart’s leading podcasts for Spanish-speaking markets. Click for details, and a link to RAIN’s interview with Veriton president Ryan Steelberg. Continue Reading

Investor note bullish on podcast & streaming as “catalyst” for leading radio groups

Equity research analyst at B. Riley Securities, Daniel Day, projected growth metrics for the second half of this year, and 2022, for three top radio groups — iHeartMedia, Audacy, and Cumulus Media. His “robust growth estimates” for digital revenue are his most bullish outlooks, with a particular focus on podcasting. Click for details. Continue Reading

An investment gap: Brand advertising misses the mark — audio.

A newly released study from marketing/strategy firm WARC tells a story of missed opportunity on the buy side, and missing revenue on the sell side of audio. While 31% of the average consumer’s media consumption is now audio, only 8.8% of the average media budget is allocated to audio, and 25% of advertisers do not invest in audio at all. The research identifies audio buyer types, and evangelizes the values of audio marketing. Continue Reading