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iHeartMedia introduces podcasts to its Top 40 broadcast stations with Anna Faris

iHeartMedia announced a new development in its “Podcast, Meet Broadcast” strategy. The company has landed an agreement to air Anna Faris is Unqualified on its Top 40 broadcast radio stations and on the iHeartRadio Podcast Network. The iHeartMedia strategy aims to use its broadcast radio reach to assist podcast creators in finding new audiences and growing their base. Continue Reading

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iHeartRadio promotes digital programming exec

iHeartMedia has promoted Kavi Halemane to the role of executive vice president and general manager of digital programming for iHeartRadio. In this position, Halemane will be responsible for overseeing iHeartRadio’s strategy/operations for original digital music station programming, on-demand subscription playlist and free playlist radio curation, and podcast programming. Continue Reading

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iHeartMedia Analytics launches, measuring and optimizing broadcast radio digitally

In a significant rollout of new advertiser products, iHeartMedia is today launching iHeartMedia Analytics, a digital attribution service for broadcast radio. The company is seeking to transform how advertisers plan, buy, and measure their campaigns in the largest array of commercial stations in the U.S. Brian Kaminsky, iHeart’s President of Revenue Operations and Insights, offers details to RAIN News. Continue Reading

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Liberty Media isn’t giving up on a possible iHeartMedia acquisition

The rumor mill turns once more. After a back-and-forth earlier this year that eventually came to naught, Liberty Media CEO Greg Maffei said in the company’s Q1 earnings call that the company is still potentially interested in acquiring iHeartMedia. “iHeart is an attractive free-cash flow generator,” he said. “At the right price, I think it would be additive to our music holdings.” Continue Reading

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iHeartMedia hires new exec for advanced audio and data revenue

iHeartMedia has hired Justin Nesci for the newly created role of executive vice president of advanced audio and data revenue. In this position, he will be responsible for data-driven, audio strategies for a range of the company’s platforms. That will include the SmartAudio platform, a programmatic ad tool for delivering targeted messages to listeners. Continue Reading

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iHeartMedia files for Chapter 11 bankruptcy, cutting $20 billion debt load in half

iHeartMedia has filed for Chapter 11 bankruptcy. The radio station operator, the biggest in the United States, has reached a deal with its creditors that will reduce its debt burden by about half to roughly $10 billion. It made the filing in the late hours on Wednesday, March 14, after several extensions and last-minute negotiations. Continue Reading