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Investor note bullish on podcast & streaming as “catalyst” for leading radio groups

Equity research analyst at B. Riley Securities, Daniel Day, projected growth metrics for the second half of this year, and 2022, for three top radio groups — iHeartMedia, Audacy, and Cumulus Media. His “robust growth estimates” for digital revenue are his most bullish outlooks, with a particular focus on podcasting. Click for details. Continue Reading

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An investment gap: Brand advertising misses the mark — audio.

A newly released study from marketing/strategy firm WARC tells a story of missed opportunity on the buy side, and missing revenue on the sell side of audio. While 31% of the average consumer’s media consumption is now audio, only 8.8% of the average media budget is allocated to audio, and 25% of advertisers do not invest in audio at all. The research identifies audio buyer types, and evangelizes the values of audio marketing. Continue Reading

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iHeartMedia and TuneIn enter wide-ranging partnership: iHM stations added, iHeart to rep, Triton to monetize

In a hefty, wide-ranging partnership, iHeartMedia and its Triton Digital subsidiary are going into business with TuneIn. In the agreement iHM’s 850 radio stations will be piled into TuneIn. iHeart will also become TuneIn’s premier local ad sales representation partner. Further, Triton will monetize TuneIn’s local inventory, which promises to help advertisers reach new audiences at scale, according to the press notice.
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Sports Illustrated goes with iHeartMedia for multi-year content deal and boutique production studio

iHeartMedia has announced a multi-year deal with Sports Illustrated. It includes original podcast production and the formation of Sports Illustrated Studios. iHeartPodcast Network will distribute the new shows, naturally, as well as SI’s existing portfolio. Most of the new shows will be launched in 2022; one new title scheduled for later this year. One of the new audio sports network podcasts will dip its toe into the true crime genre. Continue Reading