Podcast listening growth across all age demos at center of iHeartMedia report

The State of Podcasting 2023 is the ambitious title of a new iHeartMedia report. If the title reaches high, the data scale upwards too. The reach of podcasting, measured by daily listening. has soared upward for all age groups in timelines going back to 2015. There is also an interesting result when you put podcast listening next to Netflix subscriptions. Click for details, charts, and a download link. Continue Reading

iHeartMedia and NBA release a portfolio of 11 new podcasts; create iHeart/NBA Podcast Network

iHeart Media and the National Basketball Association have revealed a slate of team-specific shows released to what is being called the iHeart/NBA Podcast Network. The lineup includes original podcasts from six NBA teams – the Boston Celtics, Brooklyn Nets, Charlotte Hornets, Cleveland Cavaliers, New Orleans Pelicans and San Antonio Spurs. Click through for show details and listen links. Continue Reading

First-person sponsor endorsements under FTC scrutiny; one case resolved

A prevailing type of sponsor message in podcast advertising is the host-read personal endorsement of a product or service. If you listen to a lot of podcasts, you develop an impression that companies give away a high volume of samples as the basis of this marketing strategy. An FTC investigation — started last year and completed last week — potentially pokes a hole in that assumption. Continue Reading

iHeartMedia selects Sarah van Mosel to lead the iHeart Audience Network

iHeartMedia today announces that Sarah van Mosel, formerly CRO of Stitcher, will lead the company’s new iHeart Audience Network (“iAN”), an highly scaled audio inventory and audience targeting environment that spans podcasting (iHeartPodcast Network), streaming audio (iHeartRadio), and the vast reach of the largest commercial radio group in the U.S. Continue Reading

iHeartMedia partners with Veritone’s synthetic voice/translation tech to broaden global podcast reach

In a signal of how well resourced networks can use technology to enlarge their footprints, iHeartMedia is pairing with audio-AI company Veritone to translate and synthetically voice iHeart’s leading podcasts for Spanish-speaking markets. Click for details, and a link to RAIN’s interview with Veriton president Ryan Steelberg. Continue Reading