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BBC study explores the power of branded podcasts

Several studies have explored the power of podcasts to forge personal connections with listeners, and a new investigation takes a closer look at how that applies to branded podcasts. BBC StoryWorks, the branded content division of the BBC Global News, commissioned a study by Neuro-Insight researchers into the power of sponsored shows to connect with listeners and achieve business goals. Continue Reading

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BBC annual plan: More local creative, more from BBC Sounds

The BBC’s annual plan for 2019-2020 demonstrates a continued focus on local culture and creativity while embracing the ongoing digital shifts in the entertainment world. The UK broadcaster cited the popularity of audio and video streaming platforms, including Apple’s very recent announcements about television, and laid out how it plans to stay relevant in the competitive market for eyes and ears. Continue Reading