BBC rebrands its production division and launches a podcast unit

The British public broadcaster has rebranded its production division, formerly BBC Radio & Music Production, which relaunched today as BBC Audio. This is part of a widespread de-platforming of radio and broader reconceptualization as audio. Four people staff the new unit, headed by Clare McGinn, previously Head of Production for BBC Radio 4 in Bristol. McGinn is a career BBC’er. Continue Reading

BBC study explores the power of branded podcasts

Several studies have explored the power of podcasts to forge personal connections with listeners, and a new investigation takes a closer look at how that applies to branded podcasts. BBC StoryWorks, the branded content division of the BBC Global News, commissioned a study by Neuro-Insight researchers into the power of sponsored shows to connect with listeners and achieve business goals. Continue Reading