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BBC director wants a larger overall audio audience, not larger radio share

James Purnell, the BBC’s director of education and radio, spoke at the European Broadcasting Union about the organization’s strategy for reaching a young audience that has increasingly favored digital over analog media. His proposed approach is to meet those potential listeners where they are rather than trying to convert them into terrestrial radio fans. Continue Reading

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BBC debuts interactive audio drama for Amazon Alexa

Audio companies of all stripes have been hopping on the bandwagon of smart speakers. The BBC is the latest to take advantage of the new technology in a more unique way. The broadcaster has created an interactive audio drama where listeners can influence the end result of their story. The piece, titled The Inspection Chamber, debuted as an Amazon Alexa skill in the UK this week. Continue Reading