As podcasts continue to grow as a creative operation, we can expect to see more brands looking to hop on the bandwagon. Casted is a software-as-a-service marketing platform that aims to reach that audience. Continue Reading
Several studies have explored the power of podcasts to forge personal connections with listeners, and a new investigation takes a closer look at how that applies to branded podcasts. BBC StoryWorks, the branded content division of the BBC Global News, commissioned a study by Neuro-Insight researchers into the power of sponsored shows to connect with listeners and achieve business goals. Continue Reading
GeekWire has partnered with Steve Ballmer, former Microsoft CEO and founder of USAFacts, for a new branded podcast. Numbers Geek will cover interesting statistics from government, business, sports, and entertainment. Todd Bishop, GeekWire’s co-founder and editor, will host the show. Continue Reading