Branded podcast platform Casted raises seed round

As podcasts continue to grow as a creative operation, we can expect to see more brands looking to hop on the bandwagon. Casted is a software-as-a-service marketing platform that aims to reach that audience. The company secured a seed funding round of $2.35 million. High Alpha Capital, Elevate Ventures, Tappan Hill Ventures, and angel investors participated in the round.

Casted offers marketers a platform to host, organize, distribute, and analyze their branded podcast episodes. The company will use the seed funding to expand its product, sales, and marketing teams. It will also further develop its platform with new features.

“In recent years, we have all seen an explosion in podcasting. And with that, marketers have an incredible opportunity,” Casted CEO Lindsay Tjepkema said. “Today, brands and audiences, alike, are embracing podcasting because they are uniquely founded on authentic conversations; they create a connection. That’s a win for both the brand and its audience. Casted is here to empower our customers with the only purpose-built platform for branded podcasts and their unique technology needs.”

Anna Washenko