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As ownership/listening increase, smart speakers could shift balance of power in advertising

According to a newly released consumer survey study by Adobe, twice as many smart speaker users report hearing advertisements than in the year-ago study. When you consider Amazon’s lead over Google in the realm of smart speaker devices, a general shift in the balance of advertising power could be underway as the marketplace becomes more saturated with the devices. Continue Reading

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Spoken Layer expands from media narrations to audio for brands with Lucky Charms adventures

Short form audio producer SpokenLayer, best known for audio narrations of articles published by media juggernauts Heart, Tribune, TIME, and others. According to CEO Andy Lipset, the company is increasingly doing original programming production for branded content. The latest to launch is Lucky Charms Magical Mission, a leprechaun-hosted adventure to magical lands. Click through for Alexa sample. Continue Reading

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Podcasts & Speakers reach all-time high share of ear (Edison)

Edison Research sent an advisory release comprising a piece of that company’s subscription Share of Ear project, an ongoing study of what Americans choose to listen to, and in what measure. In-home listening during COVID-19 is sharply up, predictably. Also, podcasting and smart-speaker listening gained by double-digit share in listening. Continue Reading

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Survey predicts that at-home listening will be led by speakers during quarantining

Futuresource Consulting released a report with an outlook on how the coronavirus pandemic might impact music streaming. Given the uncertainty around how COVID-19 may continue to impact both individual listening habits and broader national economies, any sort of projections should be read with several grains of salt. But a surveys and forecasts can still help companies make their best guesses about where listening trends will go. Continue Reading

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Canalys: China expected to drive 2020 growth in smart speaker, smart personal audio shipments

Canalys has published its 2020 outlook for the Internet-of-things industry. It projected that smart speakers, smart personal audio devices, and wearable bands would see a 9.8% increase in shipments for a total of 718 million units during the year. Smart speakers are forecast to see just 1.5% year-on-year growth. Continue Reading