Last August we covered a new and original smart-speaker audio campaign for Lucky Charms, created by short-form audio producer SpokenLayer. Today we learn that the “Lucky Charms Magical Mission” creative has won the Digiday Award for Best Audio Campaign in 2020. The win is a watermark for the company’s extension from short-form audio production to creative studio work. Continue Reading
Short form audio producer SpokenLayer, best known for audio narrations of articles published by media juggernauts Heart, Tribune, TIME, and others. According to CEO Andy Lipset, the company is increasingly doing original programming production for branded content. The latest to launch is Lucky Charms Magical Mission, a leprechaun-hosted adventure to magical lands. Click through for Alexa sample. Continue Reading
Audio tech company Dolby has launched Dolby.io (company details at the same address) to “enhance and analyze media at scale.” The idea is to provide a brief code package in the form of an API (Application Programming Interface) which can streamline the mastering of audio — which can be a complex and lengthy process of analysis and adjustment. To understand better how this new tool works, and how it might be applied, we reached out to Will Mayo, Founder and Chief Strategy Officer at SpokenLayer (and RAIN Summit speaker). Continue Reading