smart speakers - RAIN News

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NuVoodoo research connects smart-speaker ownership with radio-friendly listeners

Posted on January 28, 2021 by Brad Hill

NuVoodoo is rolling out results of its latest Ratings Prospects Study. It is the 17th edition of this ongoing bi-annual survey work. In the field, the survey questioned nearly 3,500 people ages 14-54 in January. NuVoodoo says the results indicate important insights for marketing radio brands in 2021. In advance of upcoming webinars presented by the company, click through here to see preliminary stats and graphs. Continue Reading →

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As ownership/listening increase, smart speakers could shift balance of power in advertising

Posted on September 21, 2020 by Brad Hill

According to a newly released consumer survey study by Adobe, twice as many smart speaker users report hearing advertisements than in the year-ago study. When you consider Amazon’s lead over Google in the realm of smart speaker devices, a general shift in the balance of advertising power could be underway as the marketplace becomes more saturated with the devices. Continue Reading →

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Spoken Layer expands from media narrations to audio for brands with Lucky Charms adventures

Posted on August 24, 2020 by Brad Hill

Short form audio producer SpokenLayer, best known for audio narrations of articles published by media juggernauts Heart, Tribune, TIME, and others. According to CEO Andy Lipset, the company is increasingly doing original programming production for branded content. The latest to launch is Lucky Charms Magical Mission, a leprechaun-hosted adventure to magical lands. Click through for Alexa sample. Continue Reading →

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60-million people own smart speakers; usage grows (NPR/Edison Research Smart Audio Report)

Posted on April 30, 2020 by Brad Hill

Tom Webster (SVP, Edison Research) and Joel Sucherman (VP, New Platform Partnerships, NPR) held forth in a Zoom webinar to present the Smart Audio Report 2020, a collaboration of the two companies. The report consisted of a wealth of metrics, including specialty survey questions relevant to Covid-19, and “qualitative research” — videos of users talking about how they use smart assistants. Click for details. Continue Reading →

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53M+ smart speaker owners in U.S.: NPR/Edison Research Smart Speaker Report

Posted on June 25, 2019 by RAIN News Staff

Fifty-three million American adults own smart speakers. Because some people and households own multiple speakers, that adds up to 118.5-million devices — a 78% increase in overall device ownership year-over-year. This, and much other data, come from the NPR/Edison Research Smart Audio Report, released in a webinar today. Continue Reading →

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Google seeks to reinvent smart-speaker news for its Assistant platform

Posted on December 7, 2018 by Brad Hill

Google is reinventing a standard feature in smart speakers: the news update. Made famous by Amazon Echo’s “Flash Briefing,” Google’s version is invoked by “Play the news.” The initiative would bring the vast news collection capability of Google News into the voice activation realm. Continue Reading →

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Amazon releases developer kit to bring Alexa voice platform into cars

Posted on August 15, 2018 by RAIN News Staff

Voice assistants have a steadily growing presence in smartphones and at-home entertainment. Now the technology is making a decisive move out onto the road with industry-leader Amazon. Continue Reading →

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Smart Audio Report teasers and webinar info

Posted on July 17, 2018 by Brad Hill

The Spring 2018 edition of The Smart Audio Report, produced by NPR and Edison Research, will be released tomorrow (Wednesday July 18) in a 1pm webinar. It is a key research report about the adoption and use of smart speakers, arguably the most important new distribution platform since smartphones. In a teaser release, NPR and Edison have revealed a few key findings. Continue Reading →

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Canalys projects an audience of 100 million smart speakers this year

Posted on July 16, 2018 by Anna Washenko

Canalys, a British research firm, has released its latest projections for smart speakers. The company anticipates that the smart speaker installed base will reach 100 million by the end of 2018. By 2020, it estimates the installed base will reach 225 million units. Continue Reading →

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Nielsen AudioToday Report charts smart speaker and streaming use

Posted on July 11, 2018 by Brad Hill

Nielsen has released an Audio Today Report, this one including some metrics around the use of, and interest in, smart speakers and streaming services. Outside of that focus, the report examines the reach of Black and Hispanic listeners to radio, both now and over five years. Continue Reading →

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Sonos files for IPO, seeking $100 million in fundraising

Posted on July 6, 2018 by Anna Washenko

Sonos has filed an IPO. According to the paperwork, the wireless speaker company is looking to raise up to $100 million with the public offering. It said that as of March 31, it has sold 19 million products to 6.9 million households. Continue Reading →

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Smart Speakers are having their 2004 iPod moment

Posted on June 29, 2018 by Steve Pratt

Guest columnist Steve Pratt is co-owner and Partner of Pacific Content. In this piece, he compares smart speakers in 2018 to the iPod in 2004. In 2004, the new iPod was “waiting for the podcast to be invented.” If smart speakers are poised in a similar moment, what sort of content might be in the future? Continue Reading →

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