AI meets hyper-exact ad placement in YouTube’s latest pitch to advertisers. YouTube has announced a new ad placement scheme based on AI assessment of something called Peak Points — the moments in videos which have highest engagement, or are emotionally impactful.
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— Re-upping (Audioboom)
— Exclusive Deal (Acast)
— Exploring A Niche (Edison Research)
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— Historical Reference (Fred Jacobs)
— AMPing Up The Executive Team (Amplitude Media)
— The Final Nail (Google)
— Addition (Soundstack)
— Subscription Resistance (Jacobs Media)
In a public memo to its Artificial Intelligence customers, Google Cloud promises to take responsibility for legal challenges arising from using Duet AI, one of the company’s AI engines. The memo was posted by two Google Cloud executives. Read for a deeper explanation. Continue Reading
“We want to make sure we get this right.” —Google YouTube team. Google will discontinue the Google Podcasts app, and move its central podcast offering to YouTube Music in 2024. In choosing YouTube Music as the home base for podcasting, YouTube is emulating Spotify’s hybrid music/talk content model. Continue Reading
At Podcast Movement, Google product lead Steve McLendon announced important product development in the platform’s podcast presentation. Click for details. Continue Reading
A prevailing type of sponsor message in podcast advertising is the host-read personal endorsement of a product or service. If you listen to a lot of podcasts, you develop an impression that companies give away a high volume of samples as the basis of this marketing strategy. An FTC investigation — started last year and completed last week — potentially pokes a hole in that assumption. Continue Reading
The global smart speaker market is surging to record levels, according to research firm Strategy Analytics, which frames its recent report as a “market recovery.” The data are from Q2 of this year, compared to Q2 2020, and represent the highest-ever Q2 growth. Click for an illustrative table which tells the whole story. Continue Reading
In its quarterly report of smart speaker shipments, London-based research company Omdia reports that Google took the top spot from Amazon in the U.S. And interestingly, Apple’s HomePod increased its shipments from a year ago at a surprising rate. Click through for the chart. Continue Reading
The Mechanical Licensing Collective (MLC) has received $424-million in royalties from Apple, Spotify, Amazon, Google, Pandora, and 15 other streaming entities from Aspiro to Xandrie. With funds in hand, the MLC starts its US government mandate to accurately distribute payments to songwriters, composers, and music publishers. Click for the list streaming services by dollar amount. Continue Reading