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Google moves into programmatic audio ads with DoubleClick expansion

Google has made a move into programmatic audio advertising. The tech giant announced that audio ads are now available to all customers of its DoubleClick Bid Manager. The demand-side platform is rolling out the audio support with inventory from Google Play Music, Spotify, SoundCloud, and TuneIn. Pandora is slated to be added soon. Continue Reading

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Amazon still leads the global smart speaker market, but competitors’ shares are growing

Amazon currently leads the industry for smart speakers, but more international competition has started to chip away at its dominant market share. Market research company Strategy Analytics released its first-quarter report on the product category. The analysis found that 9.2 million units were shipped globally in the period. Continue Reading

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Google: Audio should be a “first-class citizen”

Picking up from yesterday’s Part 1 of the conversation between Pacific Media’s Steve Pratt and Google’s Podcasts Product Manager Zack Reneau-Wedeen, today’s installment in the five-part series has Reneau-Wedeen evangelizing audio and planning its rise in Google information ecosystem. “There’s no good reason why audio isn’t a first-class citizen,” he said. Continue Reading

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Google lays out basics of long-awaited podcast strategy, seeks to double existing audience

Google intends to double the podcast audience in a couple of years, and correct what it sees as an imbalance in Android’s share of delivery compared to iPhones. Some of Google’s podcast discovery and listening strategy is already implemented, and it shines a meaningful light on Google’s potential power to come from way behind Apple’s 13-year advantage in delivering podcasts to its iTunes and Podcasts app audiences. Continue Reading

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Netflix teams with Google for Lost in Space smart speaker audio drama

Netflix has launched an interactive audio drama on Google’s smart speakers to promote its reboot of Lost in Space. The audio experience, which was produced in collaboration between Google and Netflix, gives listeners a branching narrative with multiple-choice questions and answers that lets them aid key characters from the program. Continue Reading