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Audible launches Plus subscription, less expensive than existing plan, for access to exclusives

In a peculiar reversal of standard audio subscription value and price points, and a demonstration of Audible’s often-overlooked power in audio publishing, the Amazon-owned company has launced Audible Plus, a subscription plan the provides access to the entire Audible Original library (audiobooks and podcasts) of 68,000 productions. It costs $7.95 per month. The legacy subscription bundles the traditional audiobook catalog with Audible’s original productions for $14.95. It is a dramatic example of Audible’s unique consumer economics and value propositions. Continue Reading

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Strategy Analytics: Chinese brands grew smart speaker market share, challenging Amazon and Google’s leads

Strategy Analytics released its latest analysis on the global smart speaker market. Its Q4 results found that Amazon is still the top brand by market share, followed by Google, although both are being challenged by companies in China. Continue Reading