Bill Rosenblatt: Amazon Takes On Spotify In Podcasting

by Bill Rosenblatt
Guest columnist Bill Rosenblatt analyzes Amazon’s most significant entry to podcasting — a podcast listening service integrated with Amazon Music. Comparing Amazon to Spotify is instructive, and this piece also takes into account how Amazon’s lead in the smart speaker market plays into strategic decision around podcasting. One question for the near future, according to rosenblatt: How will audiobooks play in these global audio platforms? Continue Reading


New from Podtrac: Podcasting rebounds, and Apple grows distribution lead … sort of

In a blast of information preceding its appearance Friday at the IAB Podcast Upfront 2020, Podtrac/Authentic sent us a ream of data and new show deals. CEO Mark McCrery is scheduled to speak at the IAB Podcast Upfront on Friday. Podtrac data indicate that podcast lilsteneing has rebounded from Covid, and that Spotify is chasing Apple hard in audience reach for podcasting. Apple still easily wins in number of downloads. Click through for much more details. Continue Reading


Jeff Vidler: Could Apple Show Broadcasters the Way For Live Radio?

Signal Hill Insights President Jeff Vidler contributes this very interesting column about Apple’s interesting movement toward traditional radio. “It’s interesting that Apple’s latest foray into audio is a doubling down on the old school notion of human-hosted, human-curated radio.” What does it mean for broadcast radio, if anything? Jeff does some blue-sky thinking. Continue Reading


Apple’s COVID-19 mobility trends show routines returning to normal (maybe)

Is the world returning to normal life? There are many answers to that question. One set of answers can be derived from information released by Apple. The company has released a fascinating dataset of mobility information, covering the period from January 13 to June 8. The info comes from Apple Maps, and carries three trendlines: Driving, Walking, and Transit.  Continue Reading