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Primephonic survey finds classical listeners are underserved by general streaming services

Classical music specialist Primephonic shared a study into satisfaction with streaming services in the U.S. According to their results, 52% of Americans do not use streaming platforms yet, and only 21% of Americans have paid subscriptions for streaming. The company opined that with most platforms focusing on young listeners and popular genres, growth in the streaming audience will come from older listeners seeking other genres. Continue Reading

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Classical music streaming news roundup: Series A funding, an iOS app, and a new catalog

In the past few years, as streaming services grew to hold larger shares of music industry revenue and consumer listening hours, the key drivers have been mainstream genres. Pop and hip-hop usually feature in the lists of top performers. This week, we’ve collected several developments focused on classical music in the streaming space. Continue Reading