0

Primephonic survey finds classical listeners are underserved by general streaming services

Classical music specialist Primephonic shared a study into satisfaction with streaming services in the U.S. According to their results, 52% of Americans do not use streaming platforms yet, and only 21% of Americans have paid subscriptions for streaming. The company opined that with most platforms focusing on young listeners and popular genres, growth in the streaming audience will come from older listeners seeking other genres. Continue Reading

0

Apple Music and Deutsche Grammophon launch classical music playlist with artist curation

Apple Music is putting a brighter spotlight on classical music thanks to its partnership with Deutsche Grammophon. The classical music label is helping to curate The DG Playlist, which will feature recordings from across its 120 years in operation. The pair is also tapping some of the label’s younger talents to aid in the curation. Continue Reading

0

Classical music streaming news roundup: Series A funding, an iOS app, and a new catalog

In the past few years, as streaming services grew to hold larger shares of music industry revenue and consumer listening hours, the key drivers have been mainstream genres. Pop and hip-hop usually feature in the lists of top performers. This week, we’ve collected several developments focused on classical music in the streaming space. Continue Reading

0

Test Drive: 360-degree videos from the Google Cultural Institute

Google announced new additions to its push to record great works in 360-degree video, this time focused on the fine arts. The tech giant has partnered with more than 60 performing arts groups around the world to create live, 360-degree experiences. I’ve seen a few experiments with this video tech before, and it has always seemed more interesting in theory than in practice to me. So I was curious to see what this meeting of high-tech and high culture could produce. Continue Reading