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Infinite Dial 2020: Spotify is narrowing the gap with Pandora, and leading for younger listeners

Online audio has long been one of the central topics in the Infinite Dial survey, both in tracking overall consumption and in monitoring brand rivalries in the U.S. Monthly online audio listening in the U.S. reached 68%, or an estimated 192 million, in 2020. While younger generations have often been the drivers of digital uptake, this time the growth happened in older age groups. Continue Reading