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TikTok releases first-ever music report, indicating a powerful music discovery role

Over 176 different songs surpassed 1 billion video views on micro-video platform TikTok. That from the company’s first annual music report. Over 70 artists have broken on the platform, and landed major label deals. While major surveys put YouTube as a leading music discovery environment, TikTok seems determined to build recognition for its role in finding and sharing songs. Continue Reading