TikTok to partner with SiriusXM (and Pandora) with new channels and “audio experiences”
TikTok Radio is a headline new channel coming to SiriusXM, expanding the reach of the shortform video platform’s influence on the music industry. SiriusXM calls the new channel “groundbreaking,” and promises other collaborations across the Sirius/Pandora audio offerings. Other extensions of TikTok music already appear on Sirius-owned Pandora. Continue Reading