India’s Radio City partners with AdsWizz and Google for new revenue streams

Radiocity.in, the digital arm of Indian broadcaster Radio City, has entered a partnership with AdsWizz and the Google AdWords Premier Small & Medium Business Partner Program. These deals could create new revenue streams for the Indian company. Working with AdsWizz will allow Radio City to monetize its online radio stations with the programmatic buying of audio ad inventory. Continue Reading