Prashanth Rao, a partner at Deloitte India, wrote an article with an outlook for podcasts and audiobooks in India. Deloitte’s latest data pegged the audiobook and podcast sector as commanding revenue of less than $5 billion globally in 2020. Continue Reading
Audible is running a new promotional campaign in Australia/New Zealand aimed at encouraging more people to pick up audiobooks. The campaign has tapped some popular local celebrities to tout audiobooks as a way to keep up with their ‘to-read’ lists even when they lead busy lives. Continue Reading
Deloitte released its annual report with predictions for the tech, media, and telecom sectors. The analysis included a section devoted to audiobooks and podcasts. Deloitte predicted that the global podcast market would be worth $1.1 billion in 2020, while it pegged the global audiobook market as hitting $3.5 billion. Continue Reading
The UK is experiencing a surge in audiobook popularity. Deloitte’s latest projections anticipate that audiobooks will generate UK revenue of £115 million in 2020 and outpace sales of ebooks. A similar growth curve is happening in the U.S. Continue Reading
Audible is broadening its scope to include theater. The Amazon division is producing plays with the aim of recording the performances and turning them into audiobooks and podcasts. In addition to sponsoring performances to be recorded, Audible established a $5 million fund to commission new works by emerging artists. Continue Reading
Brief news items and worthy reads from around the web: Audiobooks versus podcasts; Rap Caviar gets video; happy birthday to 8tracks! Continue Reading