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Spotify launches proprietary podcast ad-insertion technology

Using CES as a soapbox, Spotify has announced new ad-insertion technology for its podcasts. By most accounting, Spotify is the second-largest podcast distributor in the English-speaking world. Creating its own digital ad-tech unleashes a tectonic shiver in the podcast ecosystem of creators, publishers, technology companies, and advertisers. Continue Reading

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DAX report finds high interest and increased spending on digital audio advertising in the UK

DAX, the digital audio exchange owned by Global, has published its annual report tracking interest in digital audio among advertisers and media agencies in the UK. The resulting whitepaper, titled The Rise of Digital Audio Advertising, describes survey research performed by MTM in the UK. The survey population included 147 manager-level and above employees at media agencies, and 68 people working for brand advertisers.  Continue Reading