PodcastOne to distribute all its shows to Spotify

PodcastOne as announced it is bringing its entire catalog of more than 300 podcasts to Spotify. The deal will add some notable titles to Spotify’s growing library, such as The Adam Carolla Show, one of the most recognized podcasts. Other PodcastOne stars include Shaquille O’Neal, Steve Austin, and Kaitlyne Bristowe.

PodcastOne, founded in 2012 by Norm Pattiz, is known for its celebrity roster of sports and LA-entertainment hosts. As an early innovator in the modern podcast resurgence, PodcastOne has built its own bedrock distribution system, including a listening app and one of the first subscription plans for extra content and ad-free listening. Branching out to Spotify is a notable tactic for a company that is traditionally self-sufficient. For Spotify, this helps close catalog gaps — while the audio company aspires to be an encompassing podcatcher, it has missed the deep and successful PodcastOne lineup. (Now it needs to get Joe Rogan.)

“We are thrilled to bring PodcastOne’s 400-plus hours of fresh, weekly content to Spotify’s global listeners,” said Lauren Jarvis, Spotify’s head of content partnerships for North America. “From longtime-running favorites like The Adam Carolla Show, Ladygang, and Kaitlyn Bristowe’s Off the Vine, to shows from superstars like Shaquille O’Neal and T.I., we know that we are adding podcasts for diverse listener tastes to Spotify’s catalogue.”

“PodcastOne is thrilled to make our extensive catalogue available to the Spotify audience,” PodcastOne CEO Peter Morris said. “Combining the power, talent, and reach of the leading ad-supported podcast network, PodcastOne, with Spotify’s best in class technology, and listening and user experience is a can’t miss. This partnership creates new cross-promotional opportunities for us both, and increases the accessibility of PodcastOne’s hundreds of programs for our listeners.”

RAIN News Staff