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RAJAR Midas winter survey sees ongoing split between young and old audiences

RAJAR has released the winter 2019 results from its Midas survey, an assessment of how the UK audience consumes audio content. Live radio continues to be a dominating force in the UK’s audio diet. Voice-activated speakers are helping connect more audiences to live radio, which was responsible for 67% of all listening done on the hardware. Continue Reading

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DAX report finds high interest and increased spending on digital audio advertising in the UK

DAX, the digital audio exchange owned by Global, has published its annual report tracking interest in digital audio among advertisers and media agencies in the UK. The resulting whitepaper, titled The Rise of Digital Audio Advertising, describes survey research performed by MTM in the UK. The survey population included 147 manager-level and above employees at media agencies, and 68 people working for brand advertisers.  Continue Reading