RAJAR (Radio Joint Audience Research Limited) has released the fall 2023 edition of its MIDAS (Measurement of Internet Delivered Audio) Services metrics report. The 17-page document sweeps across the entire audio landscape in the UK. Click for metrics, graphs, and a download link. Continue Reading
In the Q2 RAJAR report of radio engagement in the UK, we learn that 88% of the population tunes in to radio at least weekly. This compares to a 92% of weekly American engagement with radio (per Nielsen). Click for six other key points. Continue Reading
In the RAJAR (Radio Joint Audience Research) report for Q1, we see that 88% of the UK audience tunes into radio stations at least weekly. And the average listener consumes 20.4 hours of live radio per week. Click through for more metrics, an infographic, and link to download the full report. Continue Reading
RAJAR has released its latest Midas study about audio consumption in the UK. The surveys were collected during February. Live radio continued to lead with the highest weekly reach among adults aged 15 and up. We see generational shift as young listeners move from radio to streaming. Continue Reading
Digital continues to amass a larger share of radio listening in the UK. The Q4 RAJAR survey results have found that digital metrics are rising as overall radio listening delivers a more uneven performance. Continue Reading
RAJAR has released the winter 2019 results from its Midas survey, an assessment of how the UK audience consumes audio content. Live radio continues to be a dominating force in the UK’s audio diet. Voice-activated speakers are helping connect more audiences to live radio, which was responsible for 67% of all listening done on the hardware. Continue Reading
The quarterly RAJAR Midas survey offers a snapshot of the UK’s Internet-delivered audio consumption. The autumn 2019 results showed that listeners’ age continues to drive many of their audio habits, and the findings emphasized the importance of audio on the go. Continue Reading
The RAJAR Midas report surveys UK adults on their audio consumption habits. The summer results reveal age as a key predictor in several audio trends, including in podcasts, on-demand music, and smartphones. Continue Reading
The UK audience continues to put a growing share of its radio listening time into digital formats. That’s one of the takeaways from the first quarter RAJAR results. Continue Reading
The RAJAR Midas survey has been released for spring 2019, sharing insights into the UK’s consumption of internet-delivered audio. The results showed a wide disparity in audio habits based on age, with the younger generations largely driving the growth in on-demand music and podcasts. Continue Reading
The Q4 2018 RAJAR results found that 48.4 million people, or 88% of the UK’s adult population, listened to their radio station of choice every week. The figure marked a second consecutive year of fourth-quarter decline in audience for radio, with 89.7% in Q4 2017 and 90.1% in Q4 2016. Continue Reading
The winter results from the RAJAR Midas survey have brought another flurry of insight into how the UK is consuming audio. Live radio has a 90% reach for audio formats, just trailing any TV with 91% reach. Online video/audio clips took a distant third place with 33% reach, while on-demand music services posted 25% and podcasts 12%. Continue Reading