0

RAJAR Midas winter 2018 results: More digital, more smartphones, plus a small but mighty podcast cohort

The winter results from the RAJAR Midas survey have brought another flurry of insight into how the UK is consuming audio. Live radio has a 90% reach for audio formats, just trailing any TV with 91% reach. Online video/audio clips took a distant third place with 33% reach, while on-demand music services posted 25% and podcasts 12%. Continue Reading

0

Q4 2017 RAJAR results show digital edging closer to half of all radio listening

The Q4 RAJAR results round out a year of strong digital radio performance in the UK. The quarterly data showed that 48.9 million adults, or 90% of the adult population listens to their station of choice each week. That figure has hovered around 90% since 2011. Listeners consume an average 21.3 hours of live radio each week. Continue Reading

0

RAJAR Survey: Radio still leads, but on-demand has pull for youngest listeners

RAJAR has shared the results from its MIDAS Survey for winter 2017. Live radio has a 90% reach. Live radio also has the largest share of listening hours for each age bracket. The survey also offers data on on-demand listening and podcasts. Another interesting data set is the device share, which breaks down types of listening by platform. Continue Reading