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RAJAR Midas winter survey sees ongoing split between young and old audiences

RAJAR has released the winter 2019 results from its Midas survey, an assessment of how the UK audience consumes audio content. Live radio continues to be a dominating force in the UK’s audio diet. Voice-activated speakers are helping connect more audiences to live radio, which was responsible for 67% of all listening done on the hardware. Continue Reading

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RAJAR Midas winter 2018 results: More digital, more smartphones, plus a small but mighty podcast cohort

The winter results from the RAJAR Midas survey have brought another flurry of insight into how the UK is consuming audio. Live radio has a 90% reach for audio formats, just trailing any TV with 91% reach. Online video/audio clips took a distant third place with 33% reach, while on-demand music services posted 25% and podcasts 12%. Continue Reading

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Q4 2017 RAJAR results show digital edging closer to half of all radio listening

The Q4 RAJAR results round out a year of strong digital radio performance in the UK. The quarterly data showed that 48.9 million adults, or 90% of the adult population listens to their station of choice each week. That figure has hovered around 90% since 2011. Listeners consume an average 21.3 hours of live radio each week. Continue Reading