RAJAR Q4 2015 sees radio on the rise across platforms

RAJAR data for the fourth quarter of 2015 revealed a fresh snapshot at radio listenership in the UK. The report found that the average listener spends 21 hours and four minutes with live radio per week. The reach for all radio was also strong, with 48.2 million adults (or 90% of the population over age 15) tuning in each week. More than half of the UK’s adult population is tuning in to digital formats. Continue Reading


UK’s RAJAR data shows overall radio listening down, but digital rising

The UK’s Radio Joint Audience Research released its data from the first quarter of 2015. The latest information revealed a slight decline in overall radio listening, but posted improvements in the rates of digital radio uptake in the region. The total number of Q1 2015 listeners declined about 50,000 people from the same quarter of 2014. In contrast, digital radio has been consistently increasing its share of listeners, growing from 20.1% in Q1 2009 to 39.6% in Q1 2015. Continue Reading