RAJAR (Radio Joint Audience Research Limited) has released the fall 2023 edition of its MIDAS (Measurement of Internet Delivered Audio) Services metrics report. The 17-page document sweeps across the entire audio landscape in the UK. Click for metrics, graphs, and a download link. Continue Reading
RAJAR has released its latest Midas study about audio consumption in the UK. The surveys were collected during February. Live radio continued to lead with the highest weekly reach among adults aged 15 and up. We see generational shift as young listeners move from radio to streaming. Continue Reading
RAJAR has released the winter 2019 results from its Midas survey, an assessment of how the UK audience consumes audio content. Live radio continues to be a dominating force in the UK’s audio diet. Voice-activated speakers are helping connect more audiences to live radio, which was responsible for 67% of all listening done on the hardware. Continue Reading
The quarterly RAJAR Midas survey offers a snapshot of the UK’s Internet-delivered audio consumption. The autumn 2019 results showed that listeners’ age continues to drive many of their audio habits, and the findings emphasized the importance of audio on the go. Continue Reading
The RAJAR Midas report surveys UK adults on their audio consumption habits. The summer results reveal age as a key predictor in several audio trends, including in podcasts, on-demand music, and smartphones. Continue Reading
The RAJAR Midas survey has been released for spring 2019, sharing insights into the UK’s consumption of internet-delivered audio. The results showed a wide disparity in audio habits based on age, with the younger generations largely driving the growth in on-demand music and podcasts. Continue Reading
The winter results from the RAJAR Midas survey have brought another flurry of insight into how the UK is consuming audio. Live radio has a 90% reach for audio formats, just trailing any TV with 91% reach. Online video/audio clips took a distant third place with 33% reach, while on-demand music services posted 25% and podcasts 12%. Continue Reading
The spring 2018 results are out from the MIDAS survey from RAJAR, providing a snapshot of how the UK population is consuming audio. Live radio has the largest share for each age group, though young people listen less. Podcast is consumed by 11% of the population. Much more. Continue Reading