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Survey finds mixed feelings in music biz about digital platforms adding podcasts

The UK’s BPI teamed with MusicAlly for a new report on music and podcasts. Their report recapped some existing research on podcast listening from sources such as The Infinite Dial, RAJAR, and the IAB, but it also offered some original research into how the audio format can be a tool for the music industry. The two organizations conducted an online survey of labels, artist managers, music publishers, distributors, and label services for their stances on the potential of podcasts. Continue Reading