Anchor

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Spotify/Anchor launch radio-style DJ’ing, leaping into both radio and music-rich podcasting

Posted on October 15, 2020 by Brad Hill

“Think of your favorite drive-time radio show,” Spotify says in an announcement. That is the only mention of “radio,” but it is telling. The company has launched a new listening product which jabs an arrow straight into radio’s underbelly, or apparently aspires to. This new product is (oddly) unnamed, but it mixes music and commentary similar to radio and enables users to become public DJs within the Spotify app. Click through for details, commentary, and how to find it. Continue Reading →

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Anchor can now translate video calls into podcasts

Posted on April 30, 2020 by Anna Washenko

Anchor has been attracting users on its premise of easy, straightforward podcast creation. The platform’s latest update is an option for turning video files into audio shows. The system can work with several popular video chatting apps. Continue Reading →

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Anchor adds new podcast analytics direct from Spotify streams

Posted on April 3, 2020 by Anna Washenko

Anchor, the streamlined podcast creation platform owned by Spotify, announced an update to its analytics tools. The service is adding more metrics for podcasters powered by Spotify. The new charts on the Anchor dashboard are based on data coming from Spotify streams rather than from download counts or from RSS feeds. Continue Reading →

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Anchor updates its “Record With Friends” to reach more potential podcasters

Posted on March 25, 2020 by RAIN News Staff

Anchor has updated its tool for creating podcasts with people in different places. Record With Friends 2.0 is now in beta, and it aims to offer users more options in supported devices. Why we like it. Continue Reading →

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Anchor adds new trailer creation tool to promote podcasts

Posted on November 7, 2019 by Anna Washenko

Anchor, the Spotify-owned podcast creation and distribution app, introduced a new feature letting creators make trailers for their shows. The company is positioning the trailers as a way to reach new audiences on podcast platforms and on the web or social networks. Continue Reading →

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Spotify testing ‘Create podcast’ button for promoting Anchor

Posted on August 29, 2019 by Anna Washenko

Jane Manchun Wong, the tech blogger who has built a reputation for finding unreleased features, turned her eyes to Spotify once more. She found that Spotify’s latest test emphasizes the easy podcast creation tools it picked up with the Anchor acquisition. Continue Reading →

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Anchor launches new analytics tools for web and mobile

Posted on March 22, 2019 by Anna Washenko

Anchor is continuing to launch new features following its acquisition by Spotify. Last week, the do-it-yourself podcasting platform announced a new analytics suite. Today, the features are being added to Anchor’s mobile apps. Continue Reading →

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Round up of reactions to Spotify+Gimlet+Anchor

Posted on February 7, 2019 by Anna Washenko

The news that Spotify is acquiring both Gimlet Media and Anchor turned the podcast world on its head. Podnews, the daily briefing of podcasting developments published by James Cridland, collected several of the industry’s reactions. Continue Reading →

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In blockbuster podcast deal, Spotify acquires Gimlet Media and Anchor

Posted on February 6, 2019 by RAIN News Staff

Spotify has acquired not one, but two podcasting companies. The rumor mill hinted this week that the streaming company was in negotiations for podcast producer Gimlet Media, and that is one of the purchases. But Spotify has also acquired Anchor, a straightforward service that lets anyone start creating, distributing, and monetizing podcasts. Continue Reading →

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Anchor Sponsorships have “effectively doubled” the pool of podcasts with advertising, company says

Posted on January 17, 2019 by Anna Washenko

Anchor introduced its Anchor Sponsorships monetization platform in November, and is promoting a strong uptake among its users. According to a new blog post, Anchor says participation in the sponsorships program has “effectively doubled the total number of podcasts on the market that are running ads.” Continue Reading →

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Anchor Sponsorhips launches as “the podcast advertising platform for everyone”

Posted on November 30, 2018 by Brad Hill

Free podcast production and hosting service Anchor is introducing a new monetization plan for U.S. podcasters. Anchor Sponsorships is an automated service which matches advertisers with podcasts, and invites podcasters to create host-read breaks and insert them in their new and past shows. It’s an interesting long-tail play for both podcasters and brands. Continue Reading →

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Anchor podcast listening data shows Apple’s distribution dominance

Posted on November 2, 2018 by Anna Washenko

Anchor has released data about how and where people are tuning in to podcasts created on its platform. Following several pivots, Anchor is now a service for free and fast podcast recording and distribution. Continue Reading →