In the slew of announcements during Spotify’s “Stream On” presentation Monday, the company seemed to recognize an affinity between podcasting and blogging. Spotify’s new agreement with WordPress.com, which leverages Spotify’s Anchor podcasting platform, bridges the two realms. The result is near-instant podcasts. We now await the reverse.
“Think of your favorite drive-time radio show,” Spotify says in an announcement. That is the only mention of “radio,” but it is telling. The company has launched a new listening product which jabs an arrow straight into radio’s underbelly, or apparently aspires to. This new product is (oddly) unnamed, but it mixes music and commentary similar to radio and enables users to become public DJs within the Spotify app. Click through for details, commentary, and how to find it. Continue Reading
Anchor has been attracting users on its premise of easy, straightforward podcast creation. The platform’s latest update is an option for turning video files into audio shows. The system can work with several popular video chatting apps. Continue Reading
Anchor, the streamlined podcast creation platform owned by Spotify, announced an update to its analytics tools. The service is adding more metrics for podcasters powered by Spotify. The new charts on the Anchor dashboard are based on data coming from Spotify streams rather than from download counts or from RSS feeds. Continue Reading
Anchor has updated its tool for creating podcasts with people in different places. Record With Friends 2.0 is now in beta, and it aims to offer users more options in supported devices. Why we like it. Continue Reading
Anchor, the Spotify-owned podcast creation and distribution app, introduced a new feature letting creators make trailers for their shows. The company is positioning the trailers as a way to reach new audiences on podcast platforms and on the web or social networks. Continue Reading
Jane Manchun Wong, the tech blogger who has built a reputation for finding unreleased features, turned her eyes to Spotify once more. She found that Spotify’s latest test emphasizes the easy podcast creation tools it picked up with the Anchor acquisition. Continue Reading
Anchor is continuing to launch new features following its acquisition by Spotify. Last week, the do-it-yourself podcasting platform announced a new analytics suite. Today, the features are being added to Anchor’s mobile apps. Continue Reading
The news that Spotify is acquiring both Gimlet Media and Anchor turned the podcast world on its head. Podnews, the daily briefing of podcasting developments published by James Cridland, collected several of the industry’s reactions. Continue Reading
Spotify has acquired not one, but two podcasting companies. The rumor mill hinted this week that the streaming company was in negotiations for podcast producer Gimlet Media, and that is one of the purchases. But Spotify has also acquired Anchor, a straightforward service that lets anyone start creating, distributing, and monetizing podcasts. Continue Reading
Anchor introduced its Anchor Sponsorships monetization platform in November, and is promoting a strong uptake among its users. According to a new blog post, Anchor says participation in the sponsorships program has “effectively doubled the total number of podcasts on the market that are running ads.” Continue Reading
Free podcast production and hosting service Anchor is introducing a new monetization plan for U.S. podcasters. Anchor Sponsorships is an automated service which matches advertisers with podcasts, and invites podcasters to create host-read breaks and insert them in their new and past shows. It’s an interesting long-tail play for both podcasters and brands. Continue Reading