Anchor Sponsorships have “effectively doubled” the pool of podcasts with advertising, company says

Anchor introduced its Anchor Sponsorships monetization platform in November, and is promoting a strong uptake among its users. According to a new blog post, Anchor says participation in the sponsorships program has “effectively doubled the total number of podcasts on the market that are running ads.” Continue Reading →

Anchor Sponsorhips launches as “the podcast advertising platform for everyone”

Free podcast production and hosting service Anchor is introducing a new monetization plan for U.S. podcasters. Anchor Sponsorships is an automated service which matches advertisers with podcasts, and invites podcasters to create host-read breaks and insert them in their new and past shows. It’s an interesting long-tail play for both podcasters and brands. Continue Reading →

Anchor 3.0 completes the company’s transition into podcasting

Audio app Anchor has released a third iteration of its service, a move that further double down on its new identity as a fast and simple podcast creation system. The company began as a social audio and new-radio app which allows users to record short voice clips for instant sharing and audio replies. It has since been building out tools to serve as a basic podcast platform. Continue Reading →