DIY podcasting app Anchor is crossing over into the broadcast world. The company is launching a show on Sirius XM called This Week on Anchor. The program will highlight the best up-and-coming users of the Anchor service, which allows people to record short voice clips that can be stitched together into podcasts. Anchor also offers analytics and distribution to major audio platforms. Each episode of the Sirius show will center on a timely trend or topic, and those subjects could range from gaming to legalizing weed. To be considered for inclusion, users need to share their episodes to social media and tag the official Anchor channels.
This Week on Anchor will air on Sirius XM Insight Channel 121 on Saturdays at 7 am Eastern and 7 pm Eastern, and Sundays at 3 pm Eastern.