iHeartMedia to acquire Stuff Media, publisher of HowStuffWorks podcast network

iHeartMedia announced plans to acquire Stuff Media, the publisher behind HowStuffWorks and other premium podcast content. As a result of the deal, iHeart will be able to leverage Stuff Media’s original content, programming, and podcast management team to continue growing the joint operations. Continue Reading

iHeartRadio teams with HowStuffWorks and Tenderfoot TV for next season of Atlanta Monster

Atlanta Monster is getting an extra boost behind the scenes. iHeartRadio is teaming up with the original creators — HowStuffWorks and Tenderfoot TV — to launch the second season of the true crime show. As a result of this partnership, the show will join the iHeartRadio Podcast Network and iHeartRadio will be the exclusive distribution partner for all future seasons and episodes of the program. Continue Reading

Panoply and HowStuffWorks partner for podcast distribution and monetization

Panoply Media has entered a new partnership to provide distribution and monetization services for HowStuffWorks’ podcasts. HowStuffWorks will use Panoply’s Megaphone technology for publishing, distributing, and dynamically inserting ads into shows. Megaphone will also provide performance metrics for all episodes of HowStuffWorks’ shows. Continue Reading