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Whooshkaa

Spotify acquires Whooshkaa; will integrate tech into Megaphone

Posted on December 16, 2021 by Brad Hill

Spotify has acquired Australian podtech company Whooshkaa. The company says it will integrate Whooshkaa’s platform technology into Spotify subsidiary Megaphone. One important piece of that technology is an easy way for radio broadcasters to turn their content into on-demand podcasting. Continue Reading →

Acquisitions & Partnerships, News Spotify, Whooshkaa

Whooshkaa, Deezer, enter podcast distribution deal

Posted on February 26, 2020 by Anna Washenko

Deezer has entered a deal with podcast technology platform Whooshkaa. Under their arrangement, podcasters on Whooshkaa’s platform will be able to distribute their shows to Deezer with a one-click integration. Deezer currently has 14 million active users in 180 countries. Continue Reading →

Podcasting Deezer, Whooshkaa

Whooshkaa to power audio and ads for Ripple

Posted on December 2, 2019 by Anna Washenko

Australian digital audio ad company Whooshkaa has entered a partnership with Ripple, a broadcaster based in Malaysia. Under this agreement, Whooshkaa will power on-demand audio and dynamic advertising for Ripple’s shows. Continue Reading →

News Whooshkaa

Whooshkaa to launch on-demand audio platform with Malaysian radio network

Posted on November 21, 2019 by Anna Washenko

Whooshkaa, an Australia-based digital audio company, has entered a partnership with Malaysian radio network Astro Radio. The two parties plan to release a multi-language on-demand audio venture for Asian audiences. Continue Reading →

News Asia, Whooshkaa

Whooshkaa adds transcription, dynamic insertion to podcast hosting plans

Posted on July 2, 2019 by Anna Washenko

Whooshkaa announced some updates to its podcast hosting plans. First, it added features to its Forever Free option. Second, it launched a new, paid option with more comprehensive tools. Continue Reading →

Podcasting Whooshkaa

Voxnest and Whooshkaa join roster of IAB podcast certified businesses

Posted on May 13, 2019 by Anna Washenko

Last week, we reported that ART19 had received certification under the Interactive Advertising Bureau’s podcast measurement compliance program. The IAB has also bestowed that certification on two other businesses: Voxnest and Whooshkaa. Continue Reading →

Podcasting IAB, Voxnest, Whooshkaa

Whooshkaa exec leaves podcasting for radio: Corey Layton goes to ARN

Posted on May 2, 2019 by Brad Hill

Content and Marketing Director at podcast company Whooshkaa Corey Layton has accepted a position at Australia radio group ARN, where he will assume the role of Commercial Products and Audio Partnerships Director. It is a newly created position.  Continue Reading →

AM/FM/HD/Satellite, Podcasting ARN, Whooshkaa

Whooshkaa enables podcast skills in Alexa

Posted on April 28, 2019 by Brad Hill

Australian podcast company Whooshkaa starts the week with a new tech development that enables its hosted podcasts to become Alexa skills. That means that the podcast can be played through an Alexa device by invoking the show name rather than accessing TuneIn, which is Alexa’s standard podcast platform. Continue Reading →

Podcasting, Smart Speakers Alexa, Whooshkaa

Whooshkaa to host podcasts for the Australian Football League

Posted on September 26, 2018 by Anna Washenko

Digital audio technology and podcast host Whooshkaa announced that the Australian Football League has signed on as its latest client. The partnership coincides with the upcoming Toyota AFL Grand Final, and Whooshkaa will help football fans who can’t attend the big game to stay up to date with audio shows and updates from the league. Continue Reading →

Podcasting Whooshkaa

Whooshkaa teams with HowStuffWorks for advertising in Australia Pacific

Posted on July 31, 2018 by Anna Washenko

Australian digital audio company Whooshkaa has inked a deal to connect local advertisers with the HowStuffWorks podcast network. The network already boasts more than 50 million global downloads each month, including at least 2 million in Australia and New Zealand. Continue Reading →

Advertising & Monetization, News, Podcasting Australia, HowStuffWorks, Whooshkaa

WNYC Studios teams with Whooshkaa for Australian ad sales

Posted on June 1, 2018 by Anna Washenko

WNYC Studios has partnered with Whooshkaa to open up its podcasts to Australian advertisers. Across its show roster, which includes Radiolab and 2 Dope Queens, WNYC Studios reaches more than 7 million unique listeners every month. Continue Reading →

Advertising & Monetization, News, Podcasting Whooshkaa, WNYC Studios

Wondery lands ad inventory partnerships for Canada, Australia

Posted on April 16, 2018 by Anna Washenko

Wondery is making ad partnerships in multiple markets. Along with announcing a deal with DAX in the UK, the podcast host has also inked agreements with two new partners to sell its ad inventory in Canada and in Australia. Continue Reading →

Advertising & Monetization, Podcasting Australia, Canada, The Podcast Exchange, Whooshkaa, Wondery

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