Spotify notified us of a new venture and technology accomplishment — called “broadcast-to-podcast,” it enables radio broadcasters a specialized tool that makes it simple to turn their existing audio content into on-demand podcast content. This repurposing is accomplished with two of Spotify’s acquisitions: Australia-based Whooshkaa and U.S.-based Megaphone. Click for lots of detail. Continue Reading
Spotify has acquired Australian podtech company Whooshkaa. The company says it will integrate Whooshkaa’s platform technology into Spotify subsidiary Megaphone. One important piece of that technology is an easy way for radio broadcasters to turn their content into on-demand podcasting. Continue Reading
Deezer has entered a deal with podcast technology platform Whooshkaa. Under their arrangement, podcasters on Whooshkaa’s platform will be able to distribute their shows to Deezer with a one-click integration. Deezer currently has 14 million active users in 180 countries. Continue Reading
Australian digital audio ad company Whooshkaa has entered a partnership with Ripple, a broadcaster based in Malaysia. Under this agreement, Whooshkaa will power on-demand audio and dynamic advertising for Ripple’s shows. Continue Reading
Whooshkaa, an Australia-based digital audio company, has entered a partnership with Malaysian radio network Astro Radio. The two parties plan to release a multi-language on-demand audio venture for Asian audiences. Continue Reading
Whooshkaa announced some updates to its podcast hosting plans. First, it added features to its Forever Free option. Second, it launched a new, paid option with more comprehensive tools. Continue Reading
Last week, we reported that ART19 had received certification under the Interactive Advertising Bureau’s podcast measurement compliance program. The IAB has also bestowed that certification on two other businesses: Voxnest and Whooshkaa. Continue Reading
Content and Marketing Director at podcast company Whooshkaa Corey Layton has accepted a position at Australia radio group ARN, where he will assume the role of Commercial Products and Audio Partnerships Director. It is a newly created position. Continue Reading
Australian podcast company Whooshkaa starts the week with a new tech development that enables its hosted podcasts to become Alexa skills. That means that the podcast can be played through an Alexa device by invoking the show name rather than accessing TuneIn, which is Alexa’s standard podcast platform. Continue Reading
Digital audio technology and podcast host Whooshkaa announced that the Australian Football League has signed on as its latest client. The partnership coincides with the upcoming Toyota AFL Grand Final, and Whooshkaa will help football fans who can’t attend the big game to stay up to date with audio shows and updates from the league. Continue Reading
Australian digital audio company Whooshkaa has inked a deal to connect local advertisers with the HowStuffWorks podcast network. The network already boasts more than 50 million global downloads each month, including at least 2 million in Australia and New Zealand. Continue Reading
WNYC Studios has partnered with Whooshkaa to open up its podcasts to Australian advertisers. Across its show roster, which includes Radiolab and 2 Dope Queens, WNYC Studios reaches more than 7 million unique listeners every month. Continue Reading