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Megaphone finds contemporary podcasts are getting shorter

The latest blog post from Megaphone is a series of visualizations about how average podcast length has changed over time. The company reviewed data from the 549 podcasts on the Apple Podcasts Top 200 list between March 6th-May 11th. The results showed a large number of podcast episodes running just shy of an hour, which Megaphone deemed a nod to classic radio formatting. Continue Reading

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Panoply Media rebrands as Megaphone

Panoply Media has been making big changes in how it approaches the business of podcasting, and today it capped off those changes with a rebranding. The company will now be called Megaphone, adopting the same name as its hosting and ad-insertion service. According to the press release, the changed name reflects the business’ focus on podcast technology and infrastructure. Continue Reading

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Panoply adds WBUR & BuzzFeed to Megaphone podcast platform; releases Megalink

Slate-owned podcast network Panoply notified us of a few developments related to its Megaphone podcast content management platform. New high-profile publishers have joined Megaphone, and a new product called Megalink offers a user-friendly subscription process that also gives producers more intelligence about listeners. Continue Reading