The latest blog post from Megaphone is a series of visualizations about how average podcast length has changed over time. The company reviewed data from the 549 podcasts on the Apple Podcasts Top 200 list between March 6th-May 11th. The results showed a large number of podcast episodes running just shy of an hour, which Megaphone deemed a nod to classic radio formatting. Continue Reading
Podcast tech company Megaphone crunched numbers related to how and when listeners use Apple Watches for podcast listening. Megaphone characterizes the results as a “stealth success story.” The report, posted by Megaphone’s data analyst Luke Riley, is HERE. Listening via… Continue Reading
Megaphone announced that the NBC News Group podcast network will join its hosting and ad insertion platform. Under this new arrangement, NBC News will leverage Megaphone’s tools in distribution, content management, measurement, and monetization for all of its podcast programming. Continue Reading
Panoply Media has been making big changes in how it approaches the business of podcasting, and today it capped off those changes with a rebranding. The company will now be called Megaphone, adopting the same name as its hosting and ad-insertion service. According to the press release, the changed name reflects the business’ focus on podcast technology and infrastructure. Continue Reading
Cadence13 and Panoply Media have entered a new partnership that will see Cadence13 bring its podcast roster to the Megaphone for distribution and campaign management. Megaphone is the podcast hosting and ad-insertion platform from Panoply Media. Continue Reading
Panoply announced that its Megaphone podcast platform has been integrated with Google Campaign Manager. The Google tool helps advertisers and agencies to manage digital campaigns for websites and mobile through ad serving, targeting, verification, and reporting features. Continue Reading
iHeartMedia has chosen Panoply’s Megaphone platform to distribute select shows from its iHeartPodcast Network. As a Megaphone client, iHeartMedia will receive tools for publishing, dynamic ad insertion, ad operations, campaign management, reporting, and analytics. Continue Reading
Vox Media is making a shift in its burgeoning podcast strategy. The media company has signed a distribution deal with Panoply Media and is bringing its entire podcast network to the Megaphone platform. Continue Reading
AdLarge Media has entered a partnership with Megaphone, the show host and ad-serving arm of Slate’s podcasting company Panoply. AdLarge, an independent audio advertising sales company, joins BuzzFeed, WBUR, and Gimlet Media on the roster of Megaphone partners. Continue Reading
Slate-owned podcast network Panoply notified us of a few developments related to its Megaphone podcast content management platform. New high-profile publishers have joined Megaphone, and a new product called Megalink offers a user-friendly subscription process that also gives producers more intelligence about listeners. Continue Reading