Spotify is reporting that its podtech subsidiary Megaphone has acquired a new client in the Goalhanger podcast network. Goalhanger published non-fiction shows with a focus on history. The network’s website displays eight titles. Goalhanger self-identifies as “the UK’s largest independent podcast company.” Continue Reading
Spotify notified us of a new venture and technology accomplishment — called “broadcast-to-podcast,” it enables radio broadcasters a specialized tool that makes it simple to turn their existing audio content into on-demand podcast content. This repurposing is accomplished with two of Spotify’s acquisitions: Australia-based Whooshkaa and U.S.-based Megaphone. Click for lots of detail. Continue Reading
Broadcast and podcast ad sales company AdLarge Media announced today that Matt Turck, co-founder of Megaphone (acquired by Spotify in December of 2020) has joined their has leadership team as Head of Podcast Growth and Strategy According to the announcement:… Continue Reading
A day after Spotify’s end-of-year Wrapped product, the company releases Wrapped for Publishers. It offers podcast listening metrics in 2021. It is stuffed with growth in double-, triple-, and even quadruple-digit percentage increases. Click through for details and a link to Spotify’s PDF. Continue Reading
Podcast hosting, analytics, and monetization platform Megaphone (a division of Spotify) has launched its service in France, Germany, Italy and Spain. This expansion broadens the compay’s monetization while offering podcast creators in those regions access to Megaphone’s tech stack. Also “white-glove service.” Click for details. Continue Reading
Spotify-owned podcast publisher and ad-tech platform Megaphone has signed The Weather Network in Canada. This deal brings The Weather Network’s flagship podcast, “This Day in Weather History” onto the platform. Continue Reading
We got a note from Megaphone announcing its integration with headliner, a leading service which easily creates video promotions of podcasts for social network promotion. Also, new enterprise clients recently added; one of them is MLB. Continue Reading
Spotify subsidiary Megaphone has launched a new data visualization aid for its podcast hosting clients: the Unique Listener Performance Tool. It’s a graphic display for seeing downloads and other user behavior, and comparing the information across different time periods. Continue Reading
Podcasting consolidation continues, as Spotify — an acquisition giant in the field — announces that it is buying Megaphone, one of the world’s leading podcast hosting and ad-tech companies. The deal represents not only Spotify’s growing imperialism in the podcast space, but the deepening influence of modern ad technology and audience targeting on the business of podcasting. Continue Reading
Podcast hosting and technology platform Megaphone sent out the first of what the company promises to be monthly business updates. this one, for September, headlines with number of downloads for that month: 750-million. Click through for quotes. Continue Reading
ARN, the Australian media group which manages the iHeartPodcast Network on that continent, released listening numbers that could fairly describe a COVID success story. Podcast tech company Megaphone measured ARN listening from January to mid-March, and compared it to mid-March through June. Several categories, and overall listening, rose during the COVID period.
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The enterprise podcast hosting and monetization company Megaphone announced a partnership with podcast advertising attribution company Podshights. In this arrangement, Megaphone will provide attribution metrics to all campaigns run through the Megaphone Targeted Marketplace. Continue Reading