Spotify subsidiary Megaphone has launched a new data visualization aid for its podcast hosting clients: the Unique Listener Performance Tool. It’s a graphic display for seeing downloads and other user behavior, and comparing the information across different time periods. Continue Reading
Podcasting consolidation continues, as Spotify — an acquisition giant in the field — announces that it is buying Megaphone, one of the world’s leading podcast hosting and ad-tech companies. The deal represents not only Spotify’s growing imperialism in the podcast space, but the deepening influence of modern ad technology and audience targeting on the business of podcasting. Continue Reading
Podcast hosting and technology platform Megaphone sent out the first of what the company promises to be monthly business updates. this one, for September, headlines with number of downloads for that month: 750-million. Click through for quotes. Continue Reading
ARN, the Australian media group which manages the iHeartPodcast Network on that continent, released listening numbers that could fairly describe a COVID success story. Podcast tech company Megaphone measured ARN listening from January to mid-March, and compared it to mid-March through June. Several categories, and overall listening, rose during the COVID period.
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The enterprise podcast hosting and monetization company Megaphone announced a partnership with podcast advertising attribution company Podshights. In this arrangement, Megaphone will provide attribution metrics to all campaigns run through the Megaphone Targeted Marketplace. Continue Reading
ESPN podcasts are moving to enterprise podcast tech company Megaphone for hosting and monetization via dynamic ad insertion. It’s an important “get” for Megaphone; ESPN has been makiong podcasts since 2005, owns 69 shows, and served 425-million downloads in 2019. Continue Reading
Brief news items and worthy reads from around the web. It’s another batch of pandemic stories from several podcasting insiders. Read on for the latest insights from Megaphone’s Max Turck, Pacific Content’s Steve Pratt, and Podcast Pontifications’ Evo Terra. Continue Reading
Megaphone is expanding into Europe. The U.S.-based company announced that its launch across the Atlantic begins today, with a new office opening in Germany. Continue Reading
Andy Bowers, co-founder of Megaphone, has departed the company. The business was initially spun out from Slate’s Panoply division in January 2016 as a podcasting content management system with services in monetization and distribution. Continue Reading
Podcast tech and sales company Megaphone is starting the new year with a hiring announcement: David Cohn becomes the firm’s VP and Head of Sales. His 20-year media career as a sales executive has moved him through AskMed.com, Ranker, and Receptiv. Continue Reading
Megaphone announced that the latest client for its podcast hosting and technology tools is CBNC. The media company will take advantage of Megaphone’s services for hosting, publishing, dynamic ad insertion, and more. Continue Reading
Westwood One has partnered with podcast technology company Megaphone. The Cumulus Media-owned Westwood will move its podcast network to Megaphone’s platform. Westwood One will also have the future chance to opt into the Megaphone Targeted Marketplace. Continue Reading