Broadcast and podcast ad sales company AdLarge Media announced today that Matt Turck, co-founder of Megaphone (acquired by Spotify in December of 2020) has joined their has leadership team as Head of Podcast Growth and Strategy
According to the announcement: “Turck served most recently as the Head of Megaphone Publisher Solutions at Spotify, overseeing the development of podcast advertising supply. At Megaphone, Matt helped pioneer the digital transformation of podcast advertising, introducing audience targeting at scale, bringing data, measurement, and other digital tools to the podcasting space.
“Prior to joining Megaphone, Matt was the Publisher of Slate and an early experimenter in podcast advertising, starting when Audible sponsored Slate’s Political Gabfest in 2008. He oversaw the development of the industry’s first branded podcasts, including GE’s Podcast Theater, “The Message,” which held the #1 position in Apple Podcasts for several weeks. Prior to Slate, Turck spent 20 years with Time Incorporated, holding several prominent positions, including Publisher/President of This Old House and Associate Publisher of Time magazine.
Cathy Csukas, AdLarge Co-CEO commented on the announcement, “Matt brings an abundance of experience and expertise to the AdLarge team. With the speed at which the marketplace continues to move, it’s wonderful to have him on board to help us continue our expansion as well as provide exceptional service and products to the industry.”