Audio sales company AdLarge opens a Labs program for podcast creators and networks

AdLarge, an independent ad sales company which connects all kinds of audio publishers with brands, and brands to audiences, has launched AdLarge Labs. The company describes the new venture as “a digital accelerator program to market, monetize, and maximize opportunities for podcast creators.” It is open to all creators and networks. Click for details and key to the waitlist. Continue Reading

AdLarge joins with G Networks for “ad sales powerhouse”

AdLarge is announcing today an audio ad sales partnership with G Networks, a content, marketing, and sales company. In the arrangement, AdLarge will oversee the management, sales, and fulfillment of the network audio ad sales inventory for both companies. G Networks will continue to offer its programming and services through their existing affiliations team to radio stations across the U.S. Continue Reading

Exclusive look: AdLarge 2021 Podcast Buying Guide

Leading podcast ad sales network AdLarge kindly sent us an exclusive preview copy of the company’s new 2021 Podcast Buying Guide, the fourth in an annual series, set for release Monday. We have admired previous installations of this helpful document for its smart organization and lucid writing. This year’s edition carries forward those values and introduces new features. Continue Reading

AdLarge Media goes with TPX for exclusive ad-rep in Canada

AdLarge Media is announcing its agreement with TPX (Toronto-based The Podcast Exchange) for exclusive representation of AdLarge’s digital audio inventory. The cabana division of AdLarge is where that inventory resides, and is mostly podcasts. This initiative represents AdLarge’s first entry into a non-U.S. market.  Continue Reading

AdLarge partners with boostr for digital audio order management and customer retention

AdLarge announces today that it has settled on boostr, the customer retention and order management platform for media companies. Boostr self-describes as “the only end-to-end revenue solution for ad sales organizations seeking to upgrade their systems and save money.” From AdLarge’s viewpoint, the point of the boostr alliance is to benefit advertisers. The company told RAIN News that it can now respond to RFP’s faster, create scale faster, and provide enhanced reporting. Continue Reading

AdLarge’s cabana joins Triton Digital’s Podcast Metrics

A joint release from the two companies announces that cabana, the digital audio (mainly podcasts) division of AdLarge, is joining Triton Digital’s Podcast Metrics measurement service. Triton releases every-four-weeks (not calendar monthly) IAB-certified reports of top podcasts and podcast networks. Cabana will be measured for the next report, representing August 3 through August 30.  Continue Reading

AdLarge re-ups to rep “Crime Junkie” and discloses download numbers

AdLarge sent us an announcement that its cabana division, which represents podcasts to  advertisers, has extended its relationship with Crime Junkie, the successful podcast created and hosted by Ashley Flowers. The show is downloaded 31-million times a month. The arrangement stretches to include Flowers’ podcast network. (Click through for audio trailer.) Continue Reading

Adlarge’s cabana releases buying guide for streaming audio

In January we were impressed by the Podcast Buying Guide released by cabana, AdLarge’s digital audio division. Now a follow-up, the Streaming Audio Buying Guide, is out and we are likewise impressed by its clarity, brevity, and usefulness. The guide is a promotion, of course, but also an informational glimpse into how a digital audio advertising company frames its view of the industry. Continue Reading