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AdLarge partners with boostr for digital audio order management and customer retention

AdLarge announces today that it has settled on boostr, the customer retention and order management platform for media companies. Boostr self-describes as “the only end-to-end revenue solution for ad sales organizations seeking to upgrade their systems and save money.” From AdLarge’s viewpoint, the point of the boostr alliance is to benefit advertisers. The company told RAIN News that it can now respond to RFP’s faster, create scale faster, and provide enhanced reporting. Continue Reading

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AdLarge’s cabana joins Triton Digital’s Podcast Metrics

A joint release from the two companies announces that cabana, the digital audio (mainly podcasts) division of AdLarge, is joining Triton Digital’s Podcast Metrics measurement service. Triton releases every-four-weeks (not calendar monthly) IAB-certified reports of top podcasts and podcast networks. Cabana will be measured for the next report, representing August 3 through August 30.  Continue Reading

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AdLarge re-ups to rep “Crime Junkie” and discloses download numbers

AdLarge sent us an announcement that its cabana division, which represents podcasts to  advertisers, has extended its relationship with Crime Junkie, the successful podcast created and hosted by Ashley Flowers. The show is downloaded 31-million times a month. The arrangement stretches to include Flowers’ podcast network. (Click through for audio trailer.) Continue Reading

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Adlarge’s cabana releases buying guide for streaming audio

In January we were impressed by the Podcast Buying Guide released by cabana, AdLarge’s digital audio division. Now a follow-up, the Streaming Audio Buying Guide, is out and we are likewise impressed by its clarity, brevity, and usefulness. The guide is a promotion, of course, but also an informational glimpse into how a digital audio advertising company frames its view of the industry. Continue Reading

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Consequence of Sound launches podcast network, partners with Adlarge’s cabana

Consequence of Sound, a music news blog, has made two moves into building out its in-house audio content business. First, today the company announced the launch of the Consequence Podcast Network. In addition, AdLarge has told RAIN News that its digital audio division cabana entered a podcast advertising sales partnership with Consequence of Sound. Continue Reading

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Cabana adds Parents on Demand shows to its podcast lineup

Cabana, the digital audio division for AdLarge, announced that the Parents on Demand Network is joining its roster of podcasts. Parents on Demand shows cover topics from pregnancy to adoption to parenting teens. Broadcast television journalist Sunny Gault launched the network after her first child was born, and worked with AdLarge as her ad sales partner. Continue Reading