In January we were impressed by the Podcast Buying Guide released by cabana, AdLarge’s digital audio division. Now a follow-up, the Streaming Audio Buying Guide, is out and we are likewise impressed by its clarity, brevity, and usefulness. The guide is a promotion, of course, but also an informational glimpse into how a digital audio advertising company frames its view of the industry. Continue Reading
AdLarge’s podcast unit, cabana, is diving into the hugely successful category of true crime by taking in Crime Junkie, a show which started in December. Continue Reading
Consequence of Sound, a music news blog, has made two moves into building out its in-house audio content business. First, today the company announced the launch of the Consequence Podcast Network. In addition, AdLarge has told RAIN News that its digital audio division cabana entered a podcast advertising sales partnership with Consequence of Sound. Continue Reading
Cabana, the digital audio division for AdLarge, announced that the Parents on Demand Network is joining its roster of podcasts. Parents on Demand shows cover topics from pregnancy to adoption to parenting teens. Broadcast television journalist Sunny Gault launched the network after her first child was born, and worked with AdLarge as her ad sales partner. Continue Reading
AdLarge’s digital audio division, cabana, announced another show joining its roster. One Part Podcast is hosted by Jessica Murnane, who uses the show as a platform to help women to improve their lives. The weekly podcast features conversations with guests such as former boxing champion, author, and fellow podcaster Laila Ali. Continue Reading
AdLarge has inked an exclusive ad sales agreement to represent the podcast Little Known Facts with Ilana Levine. The weekly show offers interviews with celebrities such as Laura Linney, Matthew Broderick, and Kristin Chenoweth. Continue Reading
Audio ad sales company AdLarge and media software company Marketron have announced an alliance to develop a new programmatic platform for radio. The platform will leverage Marketron’s Mediascape marketplace, and promises to deliver key values of programmatic advertising. Continue Reading
Adlarge Media announced that it has inked idobi Network to its portfolio of audio publishers represented by the New York-based company. idobi is the 6th-ranked streaming radio outlet in the company, and has been online for over 15 years. (idobi also was a winner of the annual RAIN Internet Radio Awards, in 2014.) Continue Reading
AdLarge Media has hired Yvonne Lacey as its new vice president of digital sales development. In this role, Lacey will oversee the company’s portfolio of streaming and on-demand/podcasting. She will also act as the sales team’s liaison for digital subjects. Continue Reading
AdLarge has announced its latest podcast ad-repping deal, partnering with ex-SNL comedian Jim Beuer to exclusively bring to market his two existing podcasts, plus others currently in development. Continue Reading
AdLarge will be the new exclusive ad sales rep for Shaq Fu Radio, the streaming station from NBA legend Shaquille O’Neal. The partnership will open up AdLarge’s advertisers to connections with the listeners of specialized programs in hip-hop and R&B on the station. Continue Reading
Audio ad sales company AdLarge has announced its latest podcast-repping deal, this one as exclusive representative for So Money with Farnoosh Torabi, a Millennial-targeted finance show currently ranked at #5 in the iso money farnoosh torabiTunes Podcast Business News category. Continue Reading