Cabana, the digital audio division for AdLarge, announced that the Parents on Demand Network is joining its roster of podcasts. Parents on Demand shows cover topics from pregnancy to adoption to parenting teens. Broadcast television journalist Sunny Gault launched the network after her first child was born, and worked with AdLarge as her ad sales partner.
“My heart is in helping parents and independent podcasters,” Gault said. “Many independent podcasters need direction in navigating a path to success, and every parent needs guidance, especially in the early years of parenthood. I’ve been working with AdLarge’s cabana for many years, and we chose to stick with them as our ad sales partner because they understand the importance of authenticity, and they bring podcasters and advertisers together like no one else.”
The Parents on Demand Network features programs with experts such as board-certified pediatrician Dr. Mike Patrick, cookbook author Liz Weiss MS, RDN, and FIT4MOM founder Lisa Druxman, among others. Titles include Informed Pregnancy, The Nourished Child, Newbies, Lean Green DAD, and The Honestly Adoption Podcast. A dedicated website and network app make it easy for listeners to find and subscribe to the podcasts that address their family’s interests and needs.
“Moms control 80% of household spending in the U.S.,” said Ilwira Marciszek, vice president of digital sales strategy for AdLarge and cabana. “The hyper-focused content on the Parents on Demand Network makes it easy for brands to target specific family lifestyle demographics.”