AdLarge will be the new exclusive ad sales rep for Shaq Fu Radio, the streaming station from NBA legend Shaquille O’Neal. The partnership will open up AdLarge’s advertisers to connections with the listeners of specialized programs in hip-hop and R&B on the station.
“I never won at anything on or off the court without a great team. We are excited at Shaq Fu Radio to have AdLarge as our teammate,” said O’Neal, who has also built a name for himself as an actor, DJ, and rapper. “In all of media, it is rare to have an opportunity to partner with an organization like Shaq Fu Radio and a talent like Shaq,” said AdLarge cofounder and co-CEO Gary Schonfeld. “Shaq is one of the most recognizable and respected names in the world, and our loyal advertisers are the beneficiaries of this unique partnership.”
AdLarge has embarked on several agreements for exclusive ad representation. Most recently it added the “So Money” podcast from Farnoosh Torabi and extended its partnership with Yahoo Sports Radio.