Spotify has hired a music executive away from BBC. George Ergatoudis is joining the streaming company as its new head of content programming for the UK. Ergatoudis spent a decade as the head of music for Radio 1, and previously held the same position at 1Xtra, which he helped start in 2002.
“His gifts for music curation and identifying exciting new talent are second to none, and I can think of no one better to help Spotify introduce music fans to a wealth of new music and a new generation of artists that they are going to love,” said Nick Holmstén, Spotify’s global head of content programming.
This isn’t the first high profile leader from BBC to be lured away by the streaming space. Zane Lowe left the broadcaster back in February to join Apple and launch the Beats 1 radio project.