AdLarge gets exclusive repping of APNews audio via AudioBoom

Audio ad sales company AdLarge Media notified us today that it has acquired exclusive ad-rep rights to Associated Press (AP) on-demand news reports on AudioBoom. Along with extending AP’s exposure to marketers, there is a reach play in the deal, which allows affiliaste radio stations to host AP audio updates on their websites and mobile apps. Continue Reading

AdLarge signs exclusive ad-repping of RotoWire fantasy sports podcasts

AdLarge added another podcast deal to its growing portfolfio of exclusive ad-representation agreements for on-demand audio, this one with RotoWire for its line of fantasy sports podcasts. RotoWire produces daily podcasts for fantasy sports players in football, baseball, and basketball, plus weekly shows in audio and video. Continue Reading

Native advertising growth for streaming audio

Native advertising has ebbed and flowed across media categories for decades. 2014 has been a year in which the streaming audio market has embraced native campaigns, and signs point to increased adoption by advertisers, and increased offerings by publishers. We spoke to Cathy Csukas (Adlarge) and Lex Friedman (Midroll Media) for sell-side perspective. Continue Reading