In the start of a new affiliate marketing initiative, ad-repping firm AdLarge has hired Jessica Sherman as Senior Director, Affiliate Marketing.
Sherman spent nearly 11 years at Westwood One, as VP of the News/Talk division. There, she worked to populate networks with affiliates with $14-million in sales volume.
AdLarge co-founder Cathy Csukas notes that her company is ready to branch out. “Doing a great job for our national advertisers, their agencies, and for our partners was our first priority when we launched AdLarge Media in 2010. We have solidified that core competency, allowing us to extend our services to include affiliate marketing. It’s a natural progression in our growth and our goal of providing our partners a full-service experience.”
In July, AdLarge hired Jay Green as VP, Digital Sales and Content Partnerships. Green had previously worked at Podcast One and Dial Global.