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IAB Australia releases updated podcast measurement guidelines; refers to IAB US work

The Audio Council of the Australian Interactive Advertising Bureau (IAB Australia) today released an update to its podcast audience measurement guidelines. The released document is mainly influenced by the guidelines issued by the U.S. IAB Podcast Technical Working Group. There are three main points. Continue Reading

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Podtrac makes statement of IAB podcast measurement standard compliance

As podcast publishers, hosting companies, and advertising sellers circle around audience measurement standards, the IAB 2.0 Podcast Measurement Technical Guidelines represents a hot topic. some podcast entities comply now with those guidelines, others have a compliance schedule. Podtrac, which offers… Continue Reading

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Q&A with Stuart Last, COO audioBoom: The go-forward strategy

Earlier today London-based podcast company audioBoom announced it has obtained funding of 4.5-million GBP to solidify its operating future and strategy. We reached out to Chief Operating Officer Stuart Last for more details. The Q&A which unfolded is quite interesting, and portrays a company keen to execute a programming strategy along three key lines of business. Continue Reading

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audioBoom fundraising bolsters finances pending additional investment

London-based podcast creation/hosting company audioBoom has raised 500,00 GBP in its continuing efforts to secure operational capital, according to a May 25 filing on the London Stock Exchange website. The money comes from existing investor Candy Ventures (Nick Candy, 90% shareholder), and appears to fund audioBoom operations to June 30 at least. Continue Reading