podcasting - RAIN News

Multiverses and influences: Acast Podcast Pulse study is released

Posted on November 13, 2024 by Brad Hill

Podcasting powerhouse Acast has partnered with Edison Research in a study called Podcast Pulse, supported by global agency Dentsu. Based on surveys of podcast listeners, this work is motivated by the perception that podcasting is shifting, especially on the listener side. Targeted to advertisers, this large, deeply researched, beautifully presented study advocates for a broader perception of podcasting and its listeners. Continue Reading →

News podcasts stable w/ favorable demographics — massive international study (Reuters/Oxford U.)

Posted on June 14, 2023 by Brad Hill

An annual research study jointly conducted by Reuters Institute and Oxford University reveals the stability of news podcasts, and shapes the profile of the category listeners. A project of extraordinary reach, this survey examines frequency of use, country-level comparisons, top ten rankers, and much more. This is a global research project, and the PDF delivers 160 pages of country-specific results. Click for samples, graphs, and links to an executive summary and the entire study (160-page PDF). Continue Reading →

Podcasting reach rivals TV/radio; generational separation of users (Tom Webster/Sounds Profitable)

Posted on May 12, 2023 by Brad Hill

The reach of podcasting is now rivaling the reach of AM/FM and TV … at least in one age group. That’s a key finding described by Tom Webster in his Podcast Upfront presentation in New York yesterday. Click for explanation, graphics, and a link to video. Continue Reading →

Veritonic Audio Intelligence Summit: Power, Attribution, Myth-busting

Posted on February 16, 2023 by Brad Hill

On Wednesday Veritonic presented its second annual Audio Intelligence Summit, a half-day series of presentations whose main theme was the primacy of audio. A series of eight onstage discussions explored the power of audio branding, the monetization of podcasts, and much more. Part 1 of our coverage here.
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Edison Research bookends the demographic range with new studies of Gen-Z and Boomers

Posted on January 30, 2023 by Brad Hill

Edison Research, the preeminent consumer survey organization for measuring audio consumption, is announcing two upcoming podcast studies that explore young (Gen Z) and senior (Boomer) listeners. Edison calls them “two major podcast thought leadership studies,” and says they will be released in Q1. Continue Reading →

Jay Green joins Soundrise: “A more pivotal time than ever.”

Posted on January 30, 2023 by Brad Hill

Jay Green’s 10-year career on the business side of podcasting has taken a new turn, as the veteran executive joins sales and marketing firm Soundrise as Senior Vice President of Strategy and Operations. He offers thoughts to RAIN News. Continue Reading →

Hot Pod Summit brings podcasters and businesses together in Brooklyn

Posted on February 25, 2022 by Brad Hill

RAIN News attended the Hot Pod Summit at the Wythe Hotel in Brooklyn yesterday, a Covid-vaccinated gathering which, to some attendees we spoke to, signaled a hopeful return to in-person business gatherings. In a charming urban-rustic setting at the Wythe, an estimated 200 attendees mostly represented the creative community of podcasting. At the same time we saw many industry pros from the network and technology sides. Click through for details. Continue Reading →

Listening occasions: How radio, streaming, and podcasts differ

Posted on June 28, 2021 by Brad Hill

Listening on the go, or when alone, or on weekends, or weeknights — how do different audio content types draw listeners? That’s one question examined by the Audacy Insights blog, in a piece authored by Idil Cakim, SVP Research & Insights. Click through for interesting metrics andc charts. Continue Reading →

Spoken Word Audio Report 2020: Share jumps; 43% listen daily

Posted on October 14, 2020 by Brad Hill

The Spoken Word Audio Report 2020, produced by Edison Research and NPR, is out. One broad and important finding: 75% of the U.S. population (18+) listens to spoken word audio monthly. Daily, it is 43%. AM/FM is paying the price for increased listening to other platforms of spoken word audio; the trend is clear from 2014 to 2020. Click through for much more, and graphics, and a link to the download. Continue Reading →

Southern Cross Australia releases March streaming numbers: All up

Posted on April 7, 2020 by Brad Hill

As Australians worked from home during much of march, radio group Southern Cross Austereo (SCA) worked up some streaming metrics for the month. This report covers live radio streaming, smart speaker listening, and podcast plays. All streaming metrics in this report are up in double digit percentages. Continue Reading →

Steve Goldstein: Podcast listening on smart speakers is less than 1%, but things are looking up

Posted on December 19, 2019 by Steve Goldstein

by Steve Goldstein

In his latest blog post, Steve examines podcast listening on smart speakers. Although things have been slow going for now, he’s optimistic about future growth. Continue Reading →

Steve Goldstein: Test Driving Amazon’s Echo Auto

Posted on October 3, 2019 by Steve Goldstein

by Steve Goldstein

Steve writes about his experience behind the wheel with the Amazon Echo Auto: the good, the bad, and the fishy. Continue Reading →