Hot Pod Summit brings podcasters and businesses together in Brooklyn

RAIN News attended the Hot Pod Summit at the Wythe Hotel in Brooklyn yesterday, a Covid-vaccinated gathering which, to some attendees we spoke to, signaled a hopeful return to in-person business gatherings. In a charming urban-rustic setting at the Wythe, an estimated 200 attendees mostly represented the creative community of podcasting. At the same time we saw many industry pros from the network and technology sides. Click through for details. Continue Reading

Spoken Word Audio Report 2020: Share jumps; 43% listen daily

The Spoken Word Audio Report 2020, produced by Edison Research and NPR, is out. One broad and important finding: 75% of the U.S. population (18+) listens to spoken word audio monthly. Daily, it is 43%. AM/FM is paying the price for increased listening to other platforms of spoken word audio; the trend is clear from 2014 to 2020. Click through for much more, and graphics, and a link to the download. Continue Reading

Steve Goldstein: New Medium, Old Strategy – The Popularity of “Host-Read” Ads Explained

by Steve Goldstein

Host-read sponsor endorsements are common in podcasting, which owes its success in large part to leveraging the relationship between hosts and listeners. In this guest column, Steve Goldstein takes a fascinating trip through the history of live reads, including pioneer Paul Harvey who created the original playbook. Continue Reading