Steve Goldstein: New Medium, Old Strategy – The Popularity of “Host-Read” Ads Explained

by Steve Goldstein

Host-read sponsor endorsements are common in podcasting, which owes its success in large part to leveraging the relationship between hosts and listeners. In this guest column, Steve Goldstein takes a fascinating trip through the history of live reads, including pioneer Paul Harvey who created the original playbook. Continue Reading


Voxnest launches Spreaker Enterprise: High-end podcast hosting for brands and media companies

Today Voxnest is announcing the launch of enterprise-level podcast hosting that seems to bring the company into more prominent competition with high-tech, soup-to-nuts podcast hosts. Spreaker Enterprise is described as “an all-in-one podcasting platform designed to meet the production, distribution and measurement needs of high-volume audio publishers.” Click through for details. Continue Reading